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Thursday, December 14, 2017
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Archive by author: Ian LopuchReturn

Ian Lopuch is a Silicon Valley business executive, marketing executive, and general manager, with deep roots in technology. He is also an investor with a lifelong obsession for cash flow. As Partner at Carlo Development LLC, the company behind Smart Self Storage, Lopuch’s responsibilities span marketing and growth, commercial real estate development, technology, and executive leadership. Prior to Carlo, Lopuch has held leadership positions at some of Silicon Valley’s fastest growing startups. With his BS in Computer Science and Minor in Economics from Stanford University, Lopuch enjoys speaking about marketing at his alma mater and industry conferences.

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Customer Segmentation and Personalization: Self Storage Style
Marketing one’s self storage facility (or portfolio of self storage facilities) is incredibly fun. Each and every customer who walks through the door (or the virtual door of your website) is facing a unique life experience, oftentimes involving great transition and change.
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| Categories: Marketing, Operations | Tags: Marketing, Customer Segmentation, Advertising | View Count: (607)
Video Marketing Basics For The Self Storage Industry
With over 100 hours of video uploaded very minute, 1 billion unique monthly visitors, and 6 billion hours of video viewed every month, YouTube is the second largest search engine behind Google.
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| Categories: Marketing, Operations | Tags: Video, Video Marketing, Drone, Branding | View Count: (803)
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PPC Basics for The Self Storage Industry

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PPC Basics for The Self Storage Industry
Have you heard of pay per click (PPC) search engine marketing (SEM)? This digital marketing channel is perfect for large and small self storage operators alike. Learn how to leverage PPC to drive more leads for your self storage business.
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| Categories: Marketing | Tags: Marketing, SEO, Pay Per Click, PPC, Search Engine Marketing | View Count: (1183)
Smaller Self Storage Operators: Leveraging A Vertical Strategy As Your Marketing and Operations Differentiator
In the self storage industry, it is estimated that approximately 12% of facilities are owned by publicly-traded REITs. The other 88% of facilities are mostly owned by small and mid-sized operators.
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| Categories: Marketing, Operations | Tags: Marketing, Operations, Customer Service | View Count: (934)
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