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Saturday, March 24, 2018
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Archive by category: MarketingReturn

Online Behavior of Self Storage Renters

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Online Behavior of Self Storage Renters
Don't lose potential customers with a crappy website! Consumers aren’t doing what we think they are online. Join me during the SSA Spring Conference, on Thursday, March 15 from 3:30-4:30 pm to see actual screen-recorded video footage of the “Online Behavior of Self Storage Renters.”
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| Categories: Marketing, Operations | Tags: Mobile Website, Renting Online, Website, Customer, Conversions | View Count: (296)
Three Ways To Go Local With Your Digital Marketing
In the self storage industry, customers travel no more than 3 to 5 miles, on average. We are lucky to work in such a local industry, because it makes our jobs as marketers more fun, impactful, and rewarding.
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| Categories: Marketing, Operations | Tags: Marketing, Blog, Infographic, Community, Charity, Social Media, Online | View Count: (575)
How to Use AB Testing to Improve Your Website
Today’s self storage operator relies more heavily on online visitors to their website to generate business than ever before. Smart owners should be looking at the analytics data that is derived from customer visits.
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| Categories: Marketing | Tags: Website, Marketing, KPI's, A/B Testing | View Count: (290)
Turning Leads Into Leases With a Connected Experience
When is the last time you ventured into a store or restaurant without looking at their website, pictures and reviews first? Chances are you probably viewed the place online first and then made a decision about visiting the business.
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| Categories: Marketing, Operations | Tags: Online Reviews, Branding, Marketing, Operations | View Count: (603)

Does Your Storage Website Need a Blog?

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Does Your Storage Website Need a Blog?
When I was brought on at West Coast about a year and a half ago, one of the goals we had as a business was to grow our website’s organic traffic (visitors to the site from search engines such as Google). To do that, we decided to take a multi-pronged approach.
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| Categories: Marketing | Tags: Blog, Blogging, SEO, Marketing | View Count: (409)
Niche Marketing: Creative, Specialty Units Rake in Self Storage Business
Just like virtual reality headsets, subscription boxes, fashionable beards, and fidget spinners, specialty storage facilities were a hot commodity in 2017.
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| Categories: Marketing, Operations | Tags: Wine Storage, Niche Marketing, Document Storage, Record Management, RV Storage, Boat Storage | View Count: (1103)
Customer Segmentation and Personalization: Self Storage Style
Marketing one’s self storage facility (or portfolio of self storage facilities) is incredibly fun. Each and every customer who walks through the door (or the virtual door of your website) is facing a unique life experience, oftentimes involving great transition and change.
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| Categories: Marketing, Operations | Tags: Marketing, Customer Segmentation, Advertising | View Count: (906)
Always Be Closing – How to Empower your Self-Storage Managers to Close the Sale
You’ve done everything you can to get your storage facility in peak condition. It’s impeccably clean, the security systems are in place and functional, and your marketing, online and otherwise, is up and running.
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| Categories: Marketing, Operations | Tags: Managers, Empowerment, Sales, Customer Service | View Count: (1047)
Your Mobile Site Matters More Than Ever, and Here is Why
It used to be a pretty straightforward process for customers to find a self-storage facility. They’d either pop into the facility that they passed on the way to work every day, or they would crack open the Yellow Pages, call a few places, and book a unit based on a quick price.
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| Categories: Marketing, Vendor Spotlight | Tags: Mobile, Technology, Online, Customers | View Count: (649)
Video Marketing Basics For The Self Storage Industry
With over 100 hours of video uploaded very minute, 1 billion unique monthly visitors, and 6 billion hours of video viewed every month, YouTube is the second largest search engine behind Google.
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| Categories: Marketing, Operations | Tags: Video, Video Marketing, Drone, Branding | View Count: (1071)
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