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Friday, December 15, 2017
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Turning Leads Into Leases With a Connected Experience
When is the last time you ventured into a store or restaurant without looking at their website, pictures and reviews first? Chances are you probably viewed the place online first and then made a decision about visiting the business.
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| Categories: Marketing, Operations | Tags: Online Reviews, Branding, Marketing, Operations | View Count: (12)
12

Does Your Storage Website Need a Blog?

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Does Your Storage Website Need a Blog?
When I was brought on at West Coast about a year and a half ago, one of the goals we had as a business was to grow our website’s organic traffic (visitors to the site from search engines such as Google). To do that, we decided to take a multi-pronged approach.
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| Categories: Marketing | Tags: Blog, Blogging, SEO, Marketing | View Count: (102)
Niche Marketing: Creative, Specialty Units Rake in Self Storage Business
Just like virtual reality headsets, subscription boxes, fashionable beards, and fidget spinners, specialty storage facilities were a hot commodity in 2017.
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| Categories: Marketing, Operations | Tags: Wine Storage, Niche Marketing, Document Storage, Record Management, RV Storage, Boat Storage | View Count: (446)
Customer Segmentation and Personalization: Self Storage Style
Marketing one’s self storage facility (or portfolio of self storage facilities) is incredibly fun. Each and every customer who walks through the door (or the virtual door of your website) is facing a unique life experience, oftentimes involving great transition and change.
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| Categories: Marketing, Operations | Tags: Marketing, Customer Segmentation, Advertising | View Count: (611)
Always Be Closing – How to Empower your Self-Storage Managers to Close the Sale
You’ve done everything you can to get your storage facility in peak condition. It’s impeccably clean, the security systems are in place and functional, and your marketing, online and otherwise, is up and running.
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| Categories: Marketing, Operations | Tags: Managers, Empowerment, Sales, Customer Service | View Count: (765)
Your Mobile Site Matters More Than Ever, and Here is Why
It used to be a pretty straightforward process for customers to find a self-storage facility. They’d either pop into the facility that they passed on the way to work every day, or they would crack open the Yellow Pages, call a few places, and book a unit based on a quick price.
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| Categories: Marketing, Vendor Spotlight | Tags: Mobile, Technology, Online, Customers | View Count: (476)
Video Marketing Basics For The Self Storage Industry
With over 100 hours of video uploaded very minute, 1 billion unique monthly visitors, and 6 billion hours of video viewed every month, YouTube is the second largest search engine behind Google.
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| Categories: Marketing, Operations | Tags: Video, Video Marketing, Drone, Branding | View Count: (803)
27

Is Your Storage Business Ranking Well?

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Is Your Storage Business Ranking Well?
We don’t have to tell you how intensely competitive the self storage market is, especially when it comes down to the local level. If your storage facility is in a larger city, you’re competing against dozens of other storage facilities for top billing in the SERPs (Search Engine Results Pages).
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| Categories: Marketing | Tags: Ranking, Google, Reviews, Customer Reviews, Social Media | View Count: (1028)
02

PPC Basics for The Self Storage Industry

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PPC Basics for The Self Storage Industry
Have you heard of pay per click (PPC) search engine marketing (SEM)? This digital marketing channel is perfect for large and small self storage operators alike. Learn how to leverage PPC to drive more leads for your self storage business.
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| Categories: Marketing | Tags: Marketing, SEO, Pay Per Click, PPC, Search Engine Marketing | View Count: (1187)
Smaller Self Storage Operators: Leveraging A Vertical Strategy As Your Marketing and Operations Differentiator
In the self storage industry, it is estimated that approximately 12% of facilities are owned by publicly-traded REITs. The other 88% of facilities are mostly owned by small and mid-sized operators.
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| Categories: Marketing, Operations | Tags: Marketing, Operations, Customer Service | View Count: (934)
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