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Wednesday, October 18, 2017
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Always Be Closing – How to Empower your Self-Storage Managers to Close the Sale
You’ve done everything you can to get your storage facility in peak condition. It’s impeccably clean, the security systems are in place and functional, and your marketing, online and otherwise, is up and running.
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| Categories: Marketing, Operations | Tags: Managers, Empowerment, Sales, Customer Service | View Count: (524)
Your Mobile Site Matters More Than Ever, and Here is Why
It used to be a pretty straightforward process for customers to find a self-storage facility. They’d either pop into the facility that they passed on the way to work every day, or they would crack open the Yellow Pages, call a few places, and book a unit based on a quick price.
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| Categories: Marketing, Vendor Spotlight | Tags: Mobile, Technology, Online, Customers | View Count: (284)
Video Marketing Basics For The Self Storage Industry
With over 100 hours of video uploaded very minute, 1 billion unique monthly visitors, and 6 billion hours of video viewed every month, YouTube is the second largest search engine behind Google.
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| Categories: Marketing, Operations | Tags: Video, Video Marketing, Drone, Branding | View Count: (578)
27

Is Your Storage Business Ranking Well?

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Is Your Storage Business Ranking Well?
We don’t have to tell you how intensely competitive the self storage market is, especially when it comes down to the local level. If your storage facility is in a larger city, you’re competing against dozens of other storage facilities for top billing in the SERPs (Search Engine Results Pages).
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| Categories: Marketing | Tags: Ranking, Google, Reviews, Customer Reviews, Social Media | View Count: (837)
02

PPC Basics for The Self Storage Industry

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PPC Basics for The Self Storage Industry
Have you heard of pay per click (PPC) search engine marketing (SEM)? This digital marketing channel is perfect for large and small self storage operators alike. Learn how to leverage PPC to drive more leads for your self storage business.
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| Categories: Marketing | Tags: Marketing, SEO, Pay Per Click, PPC, Search Engine Marketing | View Count: (1002)
Smaller Self Storage Operators: Leveraging A Vertical Strategy As Your Marketing and Operations Differentiator
In the self storage industry, it is estimated that approximately 12% of facilities are owned by publicly-traded REITs. The other 88% of facilities are mostly owned by small and mid-sized operators.
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| Categories: Marketing, Operations | Tags: Marketing, Operations, Customer Service | View Count: (830)
How to Optimize the Value of Social Media in Your Self Storage Marketing Plan
Social media is crucial to every marketing plan no matter the industry. With more than 2.1 billion people online, you must capitalize on where your audience spends the most time.
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| Categories: Marketing | Tags: Marketing, Social Media, Branding, Creating Content | View Count: (806)
The Five Types of Relationships That Made Me Successful in Self Storage
When I walked into the fall Self Storage Association (SSA) trade show in Las Vegas in 1996, I wasn’t an owner yet. I was a broker with an interest in self storage. The atmosphere was electric.
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| Categories: Marketing, Operations, Self Storage Vendors | Tags: Operations, Association, Vendor Partners, REIT, Public Companies, Small Operators, Large Operators | View Count: (891)
19

Competition Validates Your Product

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Competition Validates Your Product
Growing up, I always had an innate draw towards competition. I learned to channel that energy playing multiple sports throughout the years. The things that I learned about myself was foundational to crafting my responses and outlook to both winning, losing and life.
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| Categories: Marketing, Operations | Tags: Operations, Competition | View Count: (769)
09

The Technology of Customer Service

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The Technology of Customer Service
In the early days of self storage, prior to the industry’s understanding the need for savvy marketing and better business plans, providing top-notch customer service was rarely part of the plan. Rent the unit and let the customer take care of the move in.
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| Categories: Marketing, Operations | Tags: Customer Service, Marketing, Technology, Operations | View Count: (577)
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