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Saturday, May 27, 2017
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Smaller Self Storage Operators: Leveraging A Vertical Strategy As Your Marketing and Operations Differentiator
In the self storage industry, it is estimated that approximately 12% of facilities are owned by publicly-traded REITs. The other 88% of facilities are mostly owned by small and mid-sized operators.
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| Categories: Marketing, Operations | Tags: Marketing , Operations , Customer Service | Comments: (0) | View Count: (452)
How to Optimize the Value of Social Media in Your Self Storage Marketing Plan
Social media is crucial to every marketing plan no matter the industry. With more than 2.1 billion people online, you must capitalize on where your audience spends the most time.
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| Categories: Marketing | Tags: Marketing , Social Media , Branding , Creating Content | Comments: (0) | View Count: (312)
The Five Types of Relationships That Made Me Successful in Self Storage
When I walked into the fall Self Storage Association (SSA) trade show in Las Vegas in 1996, I wasn’t an owner yet. I was a broker with an interest in self storage. The atmosphere was electric.
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| Categories: Marketing, Operations, Self Storage Vendors | Tags: Operations , Association , Vendor Partners , REIT , Public Companies , Small Operators , Large Operators | Comments: (0) | View Count: (503)
19

Competition Validates Your Product

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Competition Validates Your Product
Growing up, I always had an innate draw towards competition. I learned to channel that energy playing multiple sports throughout the years. The things that I learned about myself was foundational to crafting my responses and outlook to both winning, losing and life.
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| Categories: Marketing, Operations | Tags: Operations , Competition | Comments: (0) | View Count: (523)
09

The Technology of Customer Service

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The Technology of Customer Service
In the early days of self storage, prior to the industry’s understanding the need for savvy marketing and better business plans, providing top-notch customer service was rarely part of the plan. Rent the unit and let the customer take care of the move in.
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| Categories: Marketing, Operations | Tags: Customer Service , Marketing , Technology , Operations | Comments: (0) | View Count: (287)
Apps To Elevate Your Self Storage Social Media Game
Managing social media is more than just playing on Facebook all day. In order to get results you have to be strategic towards your goals by creatively curating content, making it visually appealing, and scheduling it during peak engagement times.
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| Categories: Marketing | Tags: Marketing , Technology , Apps , Digital Marketing | Comments: (0) | View Count: (530)
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