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SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by category: MarketingReturn

Why User Experience Is Important for Your Self Storage Website

Chris Baird posted on 11/14/2018 10:25:00 AM

Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).

| Categories: Marketing, Operations | View Count: (2358)

Five Ways to Attract New Tenants

Melissa Stiles posted on 11/13/2018 3:03:00 PM

Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.

| Categories: Marketing, Operations | View Count: (3802)

Google’s Holiday Spirit- Gifts for Your Storage Facility

Sarah Baker posted on 11/2/2018 3:30:00 PM

The holidays are right around the corner and Google is fully embracing the holiday spirit by releasing new tools and features in Google My Business (GMB), like a digital marketing Santa Claus. From 2012 to the present day, Google has evolved into an entirely new world.

| Categories: Marketing | View Count: (2591)

What Uber Can Teach Us About Self Storage

Jana Haecherl posted on 10/31/2018 9:34:00 AM

Uber should be an inspiration to self storage owners. Okay, so maybe “Uber” and “self storage” aren’t words you see together very often, but they should be. In fact, storage owners could learn a lot from the small startup that revolutionized transit.

| Categories: Marketing, Operations | View Count: (3549)

The Marketing Metric You Can Trust

Chris Baird posted on 10/4/2018 8:31:00 AM

How do you know if your marketing efforts are paying off? The common thought is to look at traffic. Let me provide a metric that will prove to be more valuable to watch and explain the reasoning behind it.

| Categories: Marketing | View Count: (3067)

How To Transform Old Content On Your Self Storage Website

Ian Lopuch posted on 7/31/2018 12:34:00 PM

The self storage industry is focused on the long-term. Customers often store their belongings in self storage for extended periods of time. Committed on-site managers not only work at our facilities for an extended tenure, but often make such facilities their home (via the on-site manager’s apartment).

| Categories: Marketing | View Count: (2490)

How to Market Your Self Storage Facility to Millennials

Stephanie Pelski posted on 7/17/2018 10:00:00 AM

The key to successful marketing in any industry is knowing your audience. For those within self storage, this means marketing to the Millennial Generation.

| Categories: Marketing | View Count: (3127)

Is Your Online Presence Getting You Rentals? The Digital Space Simplified

Melissa Stiles posted on 6/11/2018 10:18:00 PM

With over 200 million Google searches for storage per year, how your storage facility shows up online is now more important than ever. Customers need to be able to find your storage facility in their search and land on an attractive, effective website.

| Categories: Marketing, Operations | View Count: (2647)

Online Behavior of Self Storage Renters

Chuck Gordon posted on 2/26/2018 4:13:00 PM

Don't lose potential customers with a crappy website! Consumers aren’t doing what we think they are online. Join me during the SSA Spring Conference, on Thursday, March 15 from 3:30-4:30 pm to see actual screen-recorded video footage of the “Online Behavior of Self Storage Renters.”

| Categories: Marketing, Operations | View Count: (3172)

Three Ways To Go Local With Your Digital Marketing

Ian Lopuch posted on 2/23/2018 2:55:00 PM

In the self storage industry, customers travel no more than 3 to 5 miles, on average. We are lucky to work in such a local industry, because it makes our jobs as marketers more fun, impactful, and rewarding.

| Categories: Marketing, Operations | View Count: (4314)

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About SSA

The Self Storage Association (SSA) is a not-for-profit tax-exempt organization formed in 1975 under Section 501-c-6 of the Internal Revenue Code. For over 40 years, the Association has served as the official trade organization and voice of the U.S. and international self storage industry.