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Tuesday, June 19, 2018
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SSA Blog

Archive by category: OperationsReturn
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The Characteristics of a Good Store Manager
It cannot be understated how valuable a good manager is to the success of a self-storage facility. It can literally be the difference between that business surviving or not. If you’ve been in the storage business for a while, you know that employees can run the gambit between highly effective and not effective.
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| Categories: Operations | Tags: Manager, Customer Service, Security, Facility Operations | View Count: (68)
Is Your Online Presence Getting You Rentals? The Digital Space Simplified
With over 200 million Google searches for storage per year, how your storage facility shows up online is now more important than ever. Customers need to be able to find your storage facility in their search and land on an attractive, effective website.
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| Categories: Marketing, Operations | Tags: Online Reviews, Reviews, Reputation Management, SEO, Search Engine Optimization, Social Media, Google, Website | View Count: (237)
17

The Tenant Rental Dilemma

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The Tenant Rental Dilemma
The self storage industry has been a take-all-comers business since its inception. Self Storage operators do not typically run credit checks on their customers before renting a space and require minimum identification.
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| Categories: Legal, Operations | Tags: Tenants, Credit Checks | View Count: (433)
Does Credit Reporting Apply to the Self Storage Business?
Although credit reporting has been in use for sixty years, it has not yet been fully applied in the self storage industry, except in limited circumstances where post sale collection deficiencies have been sent to collection agencies who try to post the debt with the credit reporting agencies.
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| Categories: Legal, Operations | Tags: Credit Reporting, Delinquencies | View Count: (624)
26

Online Behavior of Self Storage Renters

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Online Behavior of Self Storage Renters
Don't lose potential customers with a crappy website! Consumers aren’t doing what we think they are online. Join me during the SSA Spring Conference, on Thursday, March 15 from 3:30-4:30 pm to see actual screen-recorded video footage of the “Online Behavior of Self Storage Renters.”
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| Categories: Marketing, Operations | Tags: Mobile Website, Renting Online, Website, Customer, Conversions | View Count: (1413)
Three Ways To Go Local With Your Digital Marketing
In the self storage industry, customers travel no more than 3 to 5 miles, on average. We are lucky to work in such a local industry, because it makes our jobs as marketers more fun, impactful, and rewarding.
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| Categories: Marketing, Operations | Tags: Marketing, Blog, Infographic, Community, Charity, Social Media, Online | View Count: (1689)
13

Meeting the Talent Acquisition Challenge

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Meeting the Talent Acquisition Challenge
We’ve all seen the headlines… •    “Why Are Good Managers So Hard To Find?” •    “U.S. Unemployment Hits Lowest Level Since 2001” •    “Why Are Millennials So Hard To Manage?” The challenge is now bigger than ever. Finding, hiring, and developing top talent is more difficult than it has ever been.
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| Categories: Operations | Tags: Talent, Training, Managers, Leadership, Interviewing | View Count: (1432)
Why Charity is an Essential Part of Our Company’s Culture
Now that Christmas is behind us and the year has almost come to an end, it seems appropriate to highlight why charity should be an essential part of a company’s culture. Charity hasn’t always been central to our corporate identity at SPMI, but our team has upped the giving anty every year since we started.
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| Categories: Operations | Tags: Charity, Giving Back, Culture, Engagement | View Count: (2567)
Turning Leads Into Leases With a Connected Experience
When is the last time you ventured into a store or restaurant without looking at their website, pictures and reviews first? Chances are you probably viewed the place online first and then made a decision about visiting the business.
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| Categories: Marketing, Operations | Tags: Online Reviews, Branding, Marketing, Operations | View Count: (1642)
Niche Marketing: Creative, Specialty Units Rake in Self Storage Business
Just like virtual reality headsets, subscription boxes, fashionable beards, and fidget spinners, specialty storage facilities were a hot commodity in 2017.
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| Categories: Marketing, Operations | Tags: Wine Storage, Niche Marketing, Document Storage, Record Management, RV Storage, Boat Storage | View Count: (2328)
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