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Saturday, February 24, 2018
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SSA Blog

Archive by category: OperationsReturn
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Three Ways To Go Local With Your Digital Marketing
In the self storage industry, customers travel no more than 3 to 5 miles, on average. We are lucky to work in such a local industry, because it makes our jobs as marketers more fun, impactful, and rewarding.
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| Categories: Marketing, Operations | Tags: Marketing, Blog, Infographic, Community, Charity, Social Media, Online | View Count: (16)
13

Meeting the Talent Acquisition Challenge

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Meeting the Talent Acquisition Challenge
We’ve all seen the headlines… •    “Why Are Good Managers So Hard To Find?” •    “U.S. Unemployment Hits Lowest Level Since 2001” •    “Why Are Millennials So Hard To Manage?” The challenge is now bigger than ever. Finding, hiring, and developing top talent is more difficult than it has ever been.
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| Categories: Operations | Tags: Talent, Training, Managers, Leadership, Interviewing | View Count: (356)
Why Charity is an Essential Part of Our Company’s Culture
Now that Christmas is behind us and the year has almost come to an end, it seems appropriate to highlight why charity should be an essential part of a company’s culture. Charity hasn’t always been central to our corporate identity at SPMI, but our team has upped the giving anty every year since we started.
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| Categories: Operations | Tags: Charity, Giving Back, Culture, Engagement | View Count: (604)
Turning Leads Into Leases With a Connected Experience
When is the last time you ventured into a store or restaurant without looking at their website, pictures and reviews first? Chances are you probably viewed the place online first and then made a decision about visiting the business.
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| Categories: Marketing, Operations | Tags: Online Reviews, Branding, Marketing, Operations | View Count: (520)
Niche Marketing: Creative, Specialty Units Rake in Self Storage Business
Just like virtual reality headsets, subscription boxes, fashionable beards, and fidget spinners, specialty storage facilities were a hot commodity in 2017.
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| Categories: Marketing, Operations | Tags: Wine Storage, Niche Marketing, Document Storage, Record Management, RV Storage, Boat Storage | View Count: (921)
Storage Operators Need To Prepare for New Florida Real Estate Tax
The Florida real estate sales tax is going down, and storage operators will have some work to do before it goes into effect on January 1, 2018.
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| Categories: Operations | Tags: Real Estate Tax, Taxes, Sales Tax, Florida | View Count: (459)
Hurricane Harvey Brings Perspective to This Thanksgiving Holiday
As we enter the Thanksgiving season, I find myself reflecting on everything I have to be thankful for, and something struck me this year differently than in previous years. This has been another great year, but it has not been without hardships to overcome.
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| Categories: Operations | Tags: Community, Disaster Relief, Self Storage, Hurricane Harvey | View Count: (389)
Customer Segmentation and Personalization: Self Storage Style
Marketing one’s self storage facility (or portfolio of self storage facilities) is incredibly fun. Each and every customer who walks through the door (or the virtual door of your website) is facing a unique life experience, oftentimes involving great transition and change.
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| Categories: Marketing, Operations | Tags: Marketing, Customer Segmentation, Advertising | View Count: (844)
Always Be Closing – How to Empower your Self-Storage Managers to Close the Sale
You’ve done everything you can to get your storage facility in peak condition. It’s impeccably clean, the security systems are in place and functional, and your marketing, online and otherwise, is up and running.
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| Categories: Marketing, Operations | Tags: Managers, Empowerment, Sales, Customer Service | View Count: (957)
01

Mentorship in the Self Storage Industry

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Mentorship in the Self Storage Industry
During the course of my life, I’ve had many mentors and most of them didn’t even know it. They were businessmen and women whose leadership style struck a chord with me. Inspirational figures who achieved in the areas where I wanted to find success. Over time, some of them became close friends. All of them helped me greatly.
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| Categories: Operations | Tags: Mentorship, Employee, Mentor | View Count: (842)
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