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Monday, December 11, 2017
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SSA Blog

Archive by category: OperationsReturn
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Niche Marketing: Creative, Specialty Units Rake in Self Storage Business
Just like virtual reality headsets, subscription boxes, fashionable beards, and fidget spinners, specialty storage facilities were a hot commodity in 2017.
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| Categories: Marketing, Operations | Tags: Wine Storage, Niche Marketing, Document Storage, Record Management, RV Storage, Boat Storage | View Count: (265)
Storage Operators Need To Prepare for New Florida Real Estate Tax
The Florida real estate sales tax is going down, and storage operators will have some work to do before it goes into effect on January 1, 2018.
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| Categories: Operations | Tags: Real Estate Tax, Taxes, Sales Tax, Florida | View Count: (170)
Hurricane Harvey Brings Perspective to This Thanksgiving Holiday
As we enter the Thanksgiving season, I find myself reflecting on everything I have to be thankful for, and something struck me this year differently than in previous years. This has been another great year, but it has not been without hardships to overcome.
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| Categories: Operations | Tags: Community, Disaster Relief, Self Storage, Hurricane Harvey | View Count: (246)
Customer Segmentation and Personalization: Self Storage Style
Marketing one’s self storage facility (or portfolio of self storage facilities) is incredibly fun. Each and every customer who walks through the door (or the virtual door of your website) is facing a unique life experience, oftentimes involving great transition and change.
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| Categories: Marketing, Operations | Tags: Marketing, Customer Segmentation, Advertising | View Count: (593)
Always Be Closing – How to Empower your Self-Storage Managers to Close the Sale
You’ve done everything you can to get your storage facility in peak condition. It’s impeccably clean, the security systems are in place and functional, and your marketing, online and otherwise, is up and running.
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| Categories: Marketing, Operations | Tags: Managers, Empowerment, Sales, Customer Service | View Count: (753)
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Mentorship in the Self Storage Industry

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Mentorship in the Self Storage Industry
During the course of my life, I’ve had many mentors and most of them didn’t even know it. They were businessmen and women whose leadership style struck a chord with me. Inspirational figures who achieved in the areas where I wanted to find success. Over time, some of them became close friends. All of them helped me greatly.
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| Categories: Operations | Tags: Mentorship, Employee, Mentor | View Count: (688)
The New I-9 Form Goes into Effect September 19
Employers must begin using the revised I-9 form for new hires no later than September 19, 2017. Employer must ensure that every new hire executes an I-9 within the first 3 days of employment and must retain the form for at least three years from the hiring date or one year after the last day of employment, whichever occurs later.
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| Categories: Legal, Operations | Tags: Employment | View Count: (307)
Video Marketing Basics For The Self Storage Industry
With over 100 hours of video uploaded very minute, 1 billion unique monthly visitors, and 6 billion hours of video viewed every month, YouTube is the second largest search engine behind Google.
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| Categories: Marketing, Operations | Tags: Video, Video Marketing, Drone, Branding | View Count: (796)
The Risks of Cyber Liability in the Self Storage Industry
Certainly, the self storage industry has benefited from adding computers and the internet to their business operations over the last twenty years. The ability to store and transmit data about self storage tenants, the ease of managing financial transactions and the use of social media to engage greater marketing have certainly affected how facility operators conduct their business and have enhanced their bottom line profitability.
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| Categories: Legal, Insurance, Operations | Tags: Cyber Security, Computers, Networks | View Count: (533)
Is Automation Right for Your Self Storage Facility?
In this tough economic climate, automated and high-tech facilities are gaining ground on traditional mom and pop operations. Storage customers expect self-service convenience, climate controlled units, and a fortress protecting their items from the dangers of the outside world. But those amenities don’t come cheap: automated facility owners can charge a premium rate for ultra-modern storage technology and high-security upgrades.
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| Categories: Operations, Vendor Spotlight | Tags: Automation | View Count: (864)
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