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Monday, December 11, 2017
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Archive by tag: MarketingReturn
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Niche Marketing: Creative, Specialty Units Rake in Self Storage Business
Just like virtual reality headsets, subscription boxes, fashionable beards, and fidget spinners, specialty storage facilities were a hot commodity in 2017.
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| Categories: Marketing, Operations | Tags: Wine Storage, Niche Marketing, Document Storage, Record Management, RV Storage, Boat Storage | View Count: (265)
Customer Segmentation and Personalization: Self Storage Style
Marketing one’s self storage facility (or portfolio of self storage facilities) is incredibly fun. Each and every customer who walks through the door (or the virtual door of your website) is facing a unique life experience, oftentimes involving great transition and change.
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| Categories: Marketing, Operations | Tags: Marketing, Customer Segmentation, Advertising | View Count: (593)
Video Marketing Basics For The Self Storage Industry
With over 100 hours of video uploaded very minute, 1 billion unique monthly visitors, and 6 billion hours of video viewed every month, YouTube is the second largest search engine behind Google.
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| Categories: Marketing, Operations | Tags: Video, Video Marketing, Drone, Branding | View Count: (796)
02

PPC Basics for The Self Storage Industry

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PPC Basics for The Self Storage Industry
Have you heard of pay per click (PPC) search engine marketing (SEM)? This digital marketing channel is perfect for large and small self storage operators alike. Learn how to leverage PPC to drive more leads for your self storage business.
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| Categories: Marketing | Tags: Marketing, SEO, Pay Per Click, PPC, Search Engine Marketing | View Count: (1171)
Smaller Self Storage Operators: Leveraging A Vertical Strategy As Your Marketing and Operations Differentiator
In the self storage industry, it is estimated that approximately 12% of facilities are owned by publicly-traded REITs. The other 88% of facilities are mostly owned by small and mid-sized operators.
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| Categories: Marketing, Operations | Tags: Marketing, Operations, Customer Service | View Count: (931)
How to Optimize the Value of Social Media in Your Self Storage Marketing Plan
Social media is crucial to every marketing plan no matter the industry. With more than 2.1 billion people online, you must capitalize on where your audience spends the most time.
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| Categories: Marketing | Tags: Marketing, Social Media, Branding, Creating Content | View Count: (1029)
09

The Technology of Customer Service

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The Technology of Customer Service
In the early days of self storage, prior to the industry’s understanding the need for savvy marketing and better business plans, providing top-notch customer service was rarely part of the plan. Rent the unit and let the customer take care of the move in.
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| Categories: Marketing, Operations | Tags: Customer Service, Marketing, Technology, Operations | View Count: (685)
Apps To Elevate Your Self Storage Social Media Game
Managing social media is more than just playing on Facebook all day. In order to get results you have to be strategic towards your goals by creatively curating content, making it visually appealing, and scheduling it during peak engagement times.
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| Categories: Marketing | Tags: Marketing, Technology, Apps, Digital Marketing | View Count: (939)
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