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SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by tag: MarketingReturn

How to Market Your Self Storage Facility to Millennials

Stephanie Pelski posted on 7/17/2018 10:00:00 AM

The key to successful marketing in any industry is knowing your audience. For those within self storage, this means marketing to the Millennial Generation.

| Categories: Marketing | View Count: (3130)

Three Ways To Go Local With Your Digital Marketing

Ian Lopuch posted on 2/23/2018 2:55:00 PM

In the self storage industry, customers travel no more than 3 to 5 miles, on average. We are lucky to work in such a local industry, because it makes our jobs as marketers more fun, impactful, and rewarding.

| Categories: Marketing, Operations | View Count: (4316)

How to Use AB Testing to Improve Your Website

Derek Hines posted on 2/9/2018 9:15:00 AM

Today’s self storage operator relies more heavily on online visitors to their website to generate business than ever before. Smart owners should be looking at the analytics data that is derived from customer visits.

| Categories: Marketing | View Count: (3270)

Turning Leads Into Leases With a Connected Experience

Melissa Stiles posted on 12/14/2017 3:42:00 PM

When is the last time you ventured into a store or restaurant without looking at their website, pictures and reviews first? Chances are you probably viewed the place online first and then made a decision about visiting the business.

| Categories: Marketing, Operations | View Count: (3755)

Does Your Storage Website Need a Blog?

Derek Hines posted on 12/12/2017 3:10:00 PM

When I was brought on at West Coast about a year and a half ago, one of the goals we had as a business was to grow our website’s organic traffic (visitors to the site from search engines such as Google). To do that, we decided to take a multi-pronged approach.

| Categories: Marketing | View Count: (3610)

Niche Marketing: Creative, Specialty Units Rake in Self Storage Business

Jana Haecherl posted on 12/4/2017 4:03:00 PM

Just like virtual reality headsets, subscription boxes, fashionable beards, and fidget spinners, specialty storage facilities were a hot commodity in 2017.

| Categories: Marketing, Operations | View Count: (7259)

Customer Segmentation and Personalization: Self Storage Style

Ian Lopuch posted on 10/30/2017 3:14:00 PM

Marketing one’s self storage facility (or portfolio of self storage facilities) is incredibly fun. Each and every customer who walks through the door (or the virtual door of your website) is facing a unique life experience, oftentimes involving great transition and change.

| Categories: Marketing, Operations | View Count: (6081)

Video Marketing Basics For The Self Storage Industry

Ian Lopuch posted on 8/23/2017 9:42:00 AM

With over 100 hours of video uploaded very minute, 1 billion unique monthly visitors, and 6 billion hours of video viewed every month, YouTube is the second largest search engine behind Google.

| Categories: Marketing, Operations | View Count: (4585)

PPC Basics for The Self Storage Industry

Ian Lopuch posted on 6/2/2017 1:40:00 PM

Have you heard of pay per click (PPC) search engine marketing (SEM)? This digital marketing channel is perfect for large and small self storage operators alike. Learn how to leverage PPC to drive more leads for your self storage business.

| Categories: Marketing | View Count: (7202)

Smaller Self Storage Operators: Leveraging A Vertical Strategy As Your Marketing and Operations Differentiator

Ian Lopuch posted on 4/25/2017 2:19:00 PM

In the self storage industry, it is estimated that approximately 12% of facilities are owned by publicly-traded REITs. The other 88% of facilities are mostly owned by small and mid-sized operators.

| Categories: Marketing, Operations | View Count: (4184)

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About SSA

The Self Storage Association (SSA) is a not-for-profit tax-exempt organization formed in 1975 under Section 501-c-6 of the Internal Revenue Code. For over 40 years, the Association has served as the official trade organization and voice of the U.S. and international self storage industry.