Schedule At A Glance

Wednesday, September 9

Conference and Trade Show Registration

Regional Supervisors Program*

SSA's Self Storage Economic Summit II*

Affiliated Associations Council (AAC)

Canadian SSA Reception

SSA Chairman’s Reception

Thursday, September 10

Conference and Trade Show Registration

Networking Breakfast

New Member/First Timer Orientation

Opening Session:

SSA Report on Legislative Activity at the State Level
Industry "Hot Topics"
2009 SSA Hall of Fame Inductions

Keynote Session:

"Are You Capturing Your Market Share?"

General Session:

"A Live Interactive Self Storage Focus Group"

Exhibits and Lunch

(A buffet lunch is included with all paid registrations)

Innovation Alley

Back by popular demand! Several companies who have launched
new products or services in the last 12 months will be making brief
presentations in The Alley. This takes place in the exhibit hall, and is
included in your registration fee.

Large Owners Council

By invitation; for members who own 10 or more facilities

Concurrent Sessions

The Self Storage Legal Network presents…
Customer Privacy Regulations: Is Your Facility Prepared?

• Storing and maintaining tenant information
• Disposing of tenant information
• What to do when there is a security breach
• Handling abandoned business records
• Foreclosure sales and tenant files

Presenters: Carlos Kaslow, Esq., and Scott Zucker, Esq., Self Storage Legal Network

Effectively Branding Your Facility

Branding is important for marketing your site(s). In this session, you will learn

• What is branding?
• Effective and ineffective brands
• When you buy an existing site, what happens with the brand?
• Legal considerations
• Marketing considerations

Presenter: Steve Lavery, Infinite Self Storage

Internet 101: What’s All the Hype About?

• A fundamental overview of the Internet with definitions of key terms
• Where the masses are heading. Migration from traditional media to digital media.
• Who’s doing what on the Internet? Key market trends and indicators.
• Storage online? A closer look at the storage industry online.
• Key components of your Internet media strategy

Presenter: Michael Hurt, comScore, Inc.

Roundtable Discussions

Just about every topic you can think of in self storage will be addressed in small discussion groups led by knowledgeable facilitators. Table-hopping several times during the session offers you a chance to get as much information as possible on a variety of topics.

Opening Reception

Join your industry peers for an evening of food, libation, entertainment,
and plenty of networking.

Friday, September 11

Conference and Trade Show Registration

Networking Breakfast

Hot Coffee and Hot Topics!

Join self storage professionals and gather ideas, information, and updates on topics that are important to the industry. This morning's discussion topics (tentative) will be:

• Construction Costs and Trends
• Customer Retention Tips

Concurrent Sessions

Internet 201: Online Advertising for the Rest of Us!

• A fundamental overview of online advertising
• Glossary of key online advertising terms
• Do I need Search? Do I need Display? A detailed look into Search, Display,
  and other media advertising opportunities.
• What’s on the horizon with mobile, digital television, social media?

Presenter: Michael Hurt, comScore, Inc.

Cost Savings Self Storage Models for Today’s Economy:
Developing, Building, and Operating Satellite, Remote, and Unmanned Facilities.

Owners will share what they’ve learned about developing and operating these alternative self storage models.

• Reasons for choosing each specific model
• Specific cost savings in the areas of development, operations, and marketing
• The downside to these alternative models

Presenters: Robert Chiti, OpenTech Alliance, Moderator; J.R. Clisham, Connecticut Self Storage LLC; Jim Adams, Secure Holdings, Inc., Scott Hogg, Strategic Storage Solutions.

Money Saving Ideas for Managers

Whether you’re an onsite manager, a region supervisor, or owner, you’re always searching for ways to save money. This session will provide lots of great tips, including

• Find Your Energy Vampires
• Preventive Maintenance: HVAC, landscaping, lighting, doors, service contracts and bundled services
• Administrative and Management: Office supplies, computer equipment and service, storage operating software, postage savings
• Incentives that drive up rental revenue and reduce expenses

Presenter: Joel Keaton, United Stor-All Management, Inc.

Foundation Forum

"Outlook on The New Administration"

Exhibits and Lunch

(A buffet lunch is included with all paid registrations)

Innovation Alley

More presentations by exhibitors who have launched
new products or services during the last 12 months.

Concurrent Sessions

Special Session for the "Team One" Sector

If you own and operate just one facility, this is the session for you.

• Legal Issues for Small Operations to Consider

Presenters: Carlos Kaslow, Esq., and Scott Zucker, Esq., Self Storage Legal Network

• Getting and Staying Ahead of the Competition. Veteran storage owner/operators will present a panel discussion to help Team One owners market, manage, and operate their facility more efficiently and economically.

Panelists: Dan Nixon, Lock It Up Self Storage Centers; Mike Riva, Stor-It-All, Inc.; and Brenda Scarborough, Accountable Management.

Special Session for the Mid-Size Owners Group (MSOG)

If you own and/or operate 2-9 facilities, this is the session for you to attend.

• Optimizing Efficiency in Your Operations. Members of the Large Operators Council (those with 10 or more facilities) will present a panel discussion to help MSOG members grow your portfolio (if that’s your goal), operate more efficiently, avoid some of the mistakes they made as they added to their site inventory, and more.

Panelists: Bill Hobin, William Warren Group; Patrick Reilly, Urban Self Storage Inc.; and Bob Schoff, National Self Storage Management, Inc.

• Legal Issues for Mid-Sized Owners to Consider

Presenters: Carlos Kaslow, Esq., and Scott Zucker, Esq., Self Storage Legal Network

A Chat Room for Facility Managers

Discussions will focus on topics important to Facility Managers.

Facilitator: M. Anne Ballard, Universal Management Company

SSA "Comedy Hour" Reception and Fundraiser for the SSA Foundation.

Share a few beverages, some great networking, and lots of laughs at this special event! The SSA Foundation was established to provide timely, accurate industry information, communication and exceptional educational experiences for SSA members, owner-operators and investors across the United States and in affiliated nations. In addition, the SSAF makes charitable contributions to worthy causes, efforts, and for educational purposes on behalf of the self storage industry.

This activity requires a separate fee, a portion of which is tax deductible; see the Registration Form to sign up.

Saturday, September 12

Networking Breakfast

Hot Coffee/Hot Topics

This morning’s discussion topics (tentative) will be:

• Effective Marketing
• Collections, Auctions, and Lien Sales
  

Concurrent Sessions

Financing and Real Estate: What Price Have You Paid on Your Self Storage Investment Because of the Economy?

• How management has had to react to a new customer mindset
• How can you value your self storage investment?
• What are the capital market trends and what might we expect coming around the pike?
• Strategies on leveraging your investment
• Strategies on how to withstand the market.

Presenters: Don Clauson, Commercial Property Consultants; Neal Gussis, Beacon Realty Capital; Nick Malagisi, Sperry Van Ness; Robert Vrchota, Fitch Rating Agency.

Hispanic purchasing power is on the rise, and is expected to reach $1 trillion by 2011. It is important to have a grasp on what impacts their buying decisions.

• Defining the Hispanic Market. Who are they? How do they differ from other communities?
• Culture and Language - How to be aware of the differences
• Creating greater awareness of lifestyle preferences among Hispanics generationally.
• How to reach them? Young, Middle-Aged, and Older Hispanics

Presenter: Ivette Mayo, Yo Soy I Am, LLC

Closing General Session

"Solarizing" Your Facility

A panel of solar industry experts and owner-operators who have installed solar will cover the costs, the benefits, the problems and the solutions. It's the new "new" thing!

• How does solar work, and what does it do for the environment and your bottom line?
• What systems are available, and at what cost?
• Selling your electricity back to the utility company
• Rebates and incentives
• Financing
• Economic benefits

Presenters: Gary Monroe, GMI Construction Services; and Mike Perry, AA Val-U-Stor Self Storage; Robert Hayworth, Baja Construction