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Thursday, November 15, 2018
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Archive by author: Derek HinesReturn

Derek Hines is an internet marketing specialist for West Coast Self-Storage, a self-storage management, acquisitions, and development company with facilities in Washington, Oregon, and California. He writes extensively on all subjects related to self-storage. 

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The Characteristics of a Good Store Manager
It cannot be understated how valuable a good manager is to the success of a self-storage facility. It can literally be the difference between that business surviving or not. If you’ve been in the storage business for a while, you know that employees can run the gambit between highly effective and not effective.
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| Categories: Operations | Tags: Manager, Customer Service, Security, Facility Operations | View Count: (1386)
How to Use AB Testing to Improve Your Website
Today’s self storage operator relies more heavily on online visitors to their website to generate business than ever before. Smart owners should be looking at the analytics data that is derived from customer visits.
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| Categories: Marketing | Tags: Website, Marketing, KPI's, A/B Testing | View Count: (1488)
12

Does Your Storage Website Need a Blog?

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Does Your Storage Website Need a Blog?
When I was brought on at West Coast about a year and a half ago, one of the goals we had as a business was to grow our website’s organic traffic (visitors to the site from search engines such as Google). To do that, we decided to take a multi-pronged approach.
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| Categories: Marketing | Tags: Blog, Blogging, SEO, Marketing | View Count: (1611)
Always Be Closing – How to Empower your Self-Storage Managers to Close the Sale
You’ve done everything you can to get your storage facility in peak condition. It’s impeccably clean, the security systems are in place and functional, and your marketing, online and otherwise, is up and running.
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| Categories: Marketing, Operations | Tags: Managers, Empowerment, Sales, Customer Service | View Count: (3413)
05

Green Incentives Taking Root

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Green Incentives Taking Root
Red Way Self-Storage in Redmond, Washington has a design feature that makes it unique among self-storage facilities in the U.S. But its creation came about in an unusual way. When local real estate firm, Nelson Legacy Group, decided to build a 578-unit storage facility, it discovered that the City of Redmond offered some very interesting “green” incentives.
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| Categories: Construction | Tags: Green, Design | View Count: (1887)
27

Is Your Storage Business Ranking Well?

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Is Your Storage Business Ranking Well?
We don’t have to tell you how intensely competitive the self storage market is, especially when it comes down to the local level. If your storage facility is in a larger city, you’re competing against dozens of other storage facilities for top billing in the SERPs (Search Engine Results Pages).
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| Categories: Marketing | Tags: Ranking, Google, Reviews, Customer Reviews, Social Media | View Count: (2811)
Identifying and Working with Managed Facilities
I recently spoke with John Eisenbarth, the Vice President of Operations for West Coast Self-Storage in Mill Creek, Washington, to get his take on how West Coast goes about finding the right types of storage properties to manage.
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| Categories: Operations | Tags: Third Party Management, Management, Operations | View Count: (2273)
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