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Thursday, November 15, 2018
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SSA Blog

Archive by category: OperationsReturn
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Why User Experience Is Important for Your Self Storage Website
Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).
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| Categories: Marketing, Operations | Tags: Website, Website Design, Google Search, User Experience, Customers, SmartPhone | View Count: (52)
13

Five Ways to Attract New Tenants

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Five Ways to Attract New Tenants
Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.
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| Categories: Marketing, Operations | Tags: Marketing, Google, Online Reviews, Reputation Management, Social Media, Referrals, Customer Acquisition, Tenants, Community | View Count: (193)
31

What Uber Can Teach Us About Self Storage

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What Uber Can Teach Us About Self Storage
Uber should be an inspiration to self storage owners. Okay, so maybe “Uber” and “self storage” aren’t words you see together very often, but they should be. In fact, storage owners could learn a lot from the small startup that revolutionized transit.
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| Categories: Marketing, Operations | Tags: Technology, Uber, Mobile, Website, Smartphones, Customer Service | View Count: (387)
23

SBAR— Better Communication; Better Solutions

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SBAR— Better Communication; Better Solutions
“Our moving cart is missing.” Thanks – Manager This is an actual email I received a few years ago, passing on the message, taking no action, and handing me the problem. The manager of our multi-million-dollar storage facility believed this email was the solution to the problem they faced.
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| Categories: Operations | Tags: Team, Managers, Organizational Management, Communications, Operations | View Count: (450)
08

Consolidation in the Self Storage Industry

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Consolidation in the Self Storage Industry
The recent SSA Fall Conference and Trade Show was another event well done as evidenced by the record-setting attendance.  My team and I enjoy attending these events not only because of the engaging educational sessions but because they allow an opportunity to network with our peers and friends from all of the country.
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| Categories: Operations | Tags: Trade Show, Consolidation, Private Equity, Conferences, Networking | View Count: (1183)
Optimize Your Credit Card Processing Like a Pro
There are a few essentials to doing business in the modern economy and credit card processing is one of them. Portfolios of all sizes should review this expense regularly.
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| Categories: Operations | Tags: Credit Card Processing, Operations | View Count: (933)
The Characteristics of a Good Store Manager
It cannot be understated how valuable a good manager is to the success of a self-storage facility. It can literally be the difference between that business surviving or not. If you’ve been in the storage business for a while, you know that employees can run the gambit between highly effective and not effective.
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| Categories: Operations | Tags: Manager, Customer Service, Security, Facility Operations | View Count: (1384)
Is Your Online Presence Getting You Rentals? The Digital Space Simplified
With over 200 million Google searches for storage per year, how your storage facility shows up online is now more important than ever. Customers need to be able to find your storage facility in their search and land on an attractive, effective website.
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| Categories: Marketing, Operations | Tags: Online Reviews, Reviews, Reputation Management, SEO, Search Engine Optimization, Social Media, Google, Website | View Count: (674)
17

The Tenant Rental Dilemma

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The Tenant Rental Dilemma
The self storage industry has been a take-all-comers business since its inception. Self Storage operators do not typically run credit checks on their customers before renting a space and require minimum identification.
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| Categories: Legal, Operations | Tags: Tenants, Credit Checks | View Count: (774)
Does Credit Reporting Apply to the Self Storage Business?
Although credit reporting has been in use for sixty years, it has not yet been fully applied in the self storage industry, except in limited circumstances where post sale collection deficiencies have been sent to collection agencies who try to post the debt with the credit reporting agencies.
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| Categories: Legal, Operations | Tags: Credit Reporting, Delinquencies | View Count: (1160)
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