SSA Blog

The self storage industry has experienced steady growth over the past decade, with an average annual growth rate of 3.5% from 2016 to 2021. However, the projected growth rate for the self storage industry is around 7.53% between 2022 and 2027.

During the Spring of 2019, SSA and eTest partnered to develop a survey targeting the current status of hiring and retention in the self storage industry. Data was collected from nearly 500 participants of which approximately 20% were facility managers, 25% were facility owner operators, 23% were multiple owner operators and over 15% were either regional or national companies.

Having a responsive website that is up to date, fast and offers a user-friendly experience are no longer the only requirements that drive website traffic in today’s online world.

On a recent September weekday, nearly 100 employees from Extra Space Storage’s Utah headquarters planted 25 trees on an unshaded field at a nearby park.The outing – part of a partnership with the Arbor Day Foundation – generated excitement and company pride among employees but also points to a broader effort by the company to seek triple bottom line benefits.“A lot of the sustainability efforts we have done to date have been easy decisions to us because they are at the in...

Search Engine Optimization (SEO) strategy used to be to focus on search engine rank and you’ll see more customers. Now things have flipped.

Self-storage is subject to seasonal fluctuations, much like many other businesses. It just so happens that winter brings the perfect storm of renters leaving – with many customers looking for storage only through the summer, winter can leave facility owners looking around and wondering why they've suddenly dropped 10% from their occupancy rate.

The next time you go to a restaurant, concert, or another public area, take a look around. At least the majority of the people you see will be holding a mobile device. In today’s digital on-to-go world, there isn’t much that can separate a person from their beloved mobile device.

A website is no longer just a placeholder for your storage facility on the internet, it’s an integral part of how you communicate to potential customers what you offer – and if you’re doing a lousy job, you could be saying that they should go elsewhere.

Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).

Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.