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Sunday, May 19, 2024
You are here : Blog

SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by category: MarketingReturn
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20

The Unsigned Contract

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The Unsigned Contract
What is the effect of an unsigned rental agreement? In a nutshell, a judge won’t enforce the paragraph you hoped would win your lawsuit and will instead declare that very provision unenforceable.
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| Categories: Legal, Marketing, Operations, Legislative / Regulatory | View Count: (1364)
28

Robo Marketing

posted on
Robo Marketing
Self storage operators considering using automated calls or texts to market their facility should be careful when choosing a service provider. Your company may be strictly liable for your service provider’s Telephone Consumer Protection Act (TCPA) violations.
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| Categories: Legal, Marketing, Operations | View Count: (3167)
How To Streamline Your Self Storage Business: 7 Effective Ways
The self storage industry has experienced steady growth over the past decade, with an average annual growth rate of 3.5% from 2016 to 2021. However, the projected growth rate for the self storage industry is around 7.53% between 2022 and 2027.
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| Categories: Marketing, Operations | View Count: (1910)
12

Self Storage Industry Hiring Survey

posted on
Self Storage Industry Hiring Survey
During the Spring of 2019, SSA and eTest partnered to develop a survey targeting the current status of hiring and retention in the self storage industry. Data was collected from nearly 500 participants of which approximately 20% were facility managers, 25% were facility owner operators, 23% were multiple owner operators and over 15% were either regional or national companies.
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| Categories: Industry Data, Legal, Marketing, Operations | View Count: (2668)
23

How to Create a Lead Generating Website

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How to Create a Lead Generating Website
Having a responsive website that is up to date, fast and offers a user-friendly experience are no longer the only requirements that drive website traffic in today’s online world.
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| Categories: Marketing, Operations | View Count: (2701)
18

Extra Space leads on sustainability

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Extra Space leads on sustainability
On a recent September weekday, nearly 100 employees from Extra Space Storage’s Utah headquarters planted 25 trees on an unshaded field at a nearby park.The outing – part of a partnership with the Arbor Day Foundation – generated excitement and company pride among employees but also points to a broader effort by the company to seek triple bottom line benefits.“A lot of the sustainability efforts we have done to date have been easy decisions to us because they are at the in...
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| Categories: Marketing, Operations | View Count: (2031)
Busting 5 Key SEO Myths for Self Storage Marketing Success
Search Engine Optimization (SEO) strategy used to be to focus on search engine rank and you’ll see more customers. Now things have flipped.
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| Categories: Industry Data, Marketing | View Count: (3000)
How to Make Your Website Your Best Winter Asset
Self-storage is subject to seasonal fluctuations, much like many other businesses. It just so happens that winter brings the perfect storm of renters leaving – with many customers looking for storage only through the summer, winter can leave facility owners looking around and wondering why they've suddenly dropped 10% from their occupancy rate.
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| Categories: Marketing | View Count: (50309)
How Self Storage Can Prepare For The Mobile-First World of 2019
The next time you go to a restaurant, concert, or another public area, take a look around. At least the majority of the people you see will be holding a mobile device. In today’s digital on-to-go world, there isn’t much that can separate a person from their beloved mobile device.
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| Categories: Marketing | View Count: (2707)
How to Get the Most Out of Your Storage Facility's Website
A website is no longer just a placeholder for your storage facility on the internet, it’s an integral part of how you communicate to potential customers what you offer – and if you’re doing a lousy job, you could be saying that they should go elsewhere.
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| Categories: Marketing, Operations | View Count: (2271)
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