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Thursday, November 15, 2018
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Why User Experience Is Important for Your Self Storage Website
Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).
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| Categories: Marketing, Operations | Tags: Website, Website Design, Google Search, User Experience, Customers, SmartPhone | View Count: (52)
13

Five Ways to Attract New Tenants

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Five Ways to Attract New Tenants
Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.
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| Categories: Marketing, Operations | Tags: Marketing, Google, Online Reviews, Reputation Management, Social Media, Referrals, Customer Acquisition, Tenants, Community | View Count: (195)
 Google’s Holiday Spirit- Gifts for Your Storage Facility
The holidays are right around the corner and Google is fully embracing the holiday spirit by releasing new tools and features in Google My Business (GMB), like a digital marketing Santa Claus. From 2012 to the present day, Google has evolved into an entirely new world.
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| Categories: Marketing | Tags: Google, SEO, Marketing, Website, Online Search, Google My Business, Advertising | View Count: (228)
31

What Uber Can Teach Us About Self Storage

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What Uber Can Teach Us About Self Storage
Uber should be an inspiration to self storage owners. Okay, so maybe “Uber” and “self storage” aren’t words you see together very often, but they should be. In fact, storage owners could learn a lot from the small startup that revolutionized transit.
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| Categories: Marketing, Operations | Tags: Technology, Uber, Mobile, Website, Smartphones, Customer Service | View Count: (388)
23

SBAR— Better Communication; Better Solutions

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SBAR— Better Communication; Better Solutions
“Our moving cart is missing.” Thanks – Manager This is an actual email I received a few years ago, passing on the message, taking no action, and handing me the problem. The manager of our multi-million-dollar storage facility believed this email was the solution to the problem they faced.
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| Categories: Operations | Tags: Team, Managers, Organizational Management, Communications, Operations | View Count: (450)
08

Consolidation in the Self Storage Industry

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Consolidation in the Self Storage Industry
The recent SSA Fall Conference and Trade Show was another event well done as evidenced by the record-setting attendance.  My team and I enjoy attending these events not only because of the engaging educational sessions but because they allow an opportunity to network with our peers and friends from all of the country.
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| Categories: Operations | Tags: Trade Show, Consolidation, Private Equity, Conferences, Networking | View Count: (1184)
04

The Marketing Metric You Can Trust

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The Marketing Metric You Can Trust
How do you know if your marketing efforts are paying off? The common thought is to look at traffic. Let me provide a metric that will prove to be more valuable to watch and explain the reasoning behind it.
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| Categories: Marketing | Tags: Marketing, ROI, Cost Per Acquisition, CPA, Customer | View Count: (545)
How To Transform Old Content On Your Self Storage Website
The self storage industry is focused on the long-term. Customers often store their belongings in self storage for extended periods of time. Committed on-site managers not only work at our facilities for an extended tenure, but often make such facilities their home (via the on-site manager’s apartment).
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| Categories: Marketing | Tags: Online Presence, Website, Content, Marketing, Google Analytics, Customer | View Count: (678)
How to Market Your Self Storage Facility to Millennials
The key to successful marketing in any industry is knowing your audience. For those within self storage, this means marketing to the Millennial Generation.
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| Categories: Marketing | Tags: Millennials, Marketing, Social Media, Digital Marketing | View Count: (884)
Optimize Your Credit Card Processing Like a Pro
There are a few essentials to doing business in the modern economy and credit card processing is one of them. Portfolios of all sizes should review this expense regularly.
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| Categories: Operations | Tags: Credit Card Processing, Operations | View Count: (934)
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