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Wednesday, November 13, 2019
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SSA Blog

©2019 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by author: Chris BairdReturn

Christopher Baird, CEO of Automatit Inc., has been involved in website development and marketing since 1996. Automatit is a Google Premier Partner company that has built websites for thousands of  facilities. Christopher has been helping storage owners and operators build their internet marketing programs for over 10 years.  His company Automatit Inc was listed as one of the fastest growing companies in America listed on the Inc. 5000.

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Busting 5 Key SEO Myths for Self Storage Marketing Success
Search Engine Optimization (SEO) strategy used to be to focus on search engine rank and you’ll see more customers. Now things have flipped.
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| Categories: Industry Data, Marketing | View Count: (492)
14

Impact of Pricing

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Impact of Pricing
Price and location are the primary factors that drive prospective tenants searching online to choose your self storage facility. It only makes sense that in the ongoing attempt to master digital marketing and online rank, analyzing the local market and ensuring competitive pricing, should be a top priority. Specials and pricing are simple to modify and prove a serious impact for your online and in-store results.
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| Categories: | View Count: (2516)
27

Market Research for a Marketing Advantage

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Market Research for a Marketing Advantage
Local market research and competitor analysis is vital for positioning your facility to retain high occupancy month to month. Though the word “research” may conjure images of a lengthy and involved process, it doesn’t have to be if you’ve got the right software and strategy in place for your business.
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| Categories: | View Count: (1063)
Why User Experience Is Important for Your Self Storage Website
Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).
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| Categories: Marketing, Operations | View Count: (762)
04

The Marketing Metric You Can Trust

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The Marketing Metric You Can Trust
How do you know if your marketing efforts are paying off? The common thought is to look at traffic. Let me provide a metric that will prove to be more valuable to watch and explain the reasoning behind it.
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| Categories: Marketing | View Count: (1242)
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