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Sunday, September 24, 2017
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21

The Four D's

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The Four D's
Most of us are familiar with The Four D’s, the long-running mnemonic device that explains the drivers of self-storage demand. For those unfamiliar, The Four D’s are death, divorce, dislocation…
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| Categories: Industry Data | Tags: data, customers, renters | View Count: (847)
02

PPC Basics for The Self Storage Industry

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PPC Basics for The Self Storage Industry
Have you heard of pay per click (PPC) search engine marketing (SEM)? This digital marketing channel is perfect for large and small self storage operators alike. Learn how to leverage PPC to drive more leads for your self storage business.
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| Categories: Marketing | Tags: Marketing, SEO, Pay Per Click, PPC, Search Engine Marketing | View Count: (914)
Here We Go Again: Lessons Learned From 25 Years in Self Storage
During the course of my career, I have lived through a number of real estate cycles. I have seen the highs and lows from a number of different, unique perspectives: broker, developer, small portfolio manager and large portfolio owner just to name a few.
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| Categories: Industry Data, Construction | Tags: Real Estate, Construction, Lending, Real Estate Cycle, Trends | View Count: (709)
What’s New With Self Storage Construction Trends?
New self storage builds are popping up everywhere, and more localities are sharing concerns about self storage development - or halting it altogether.
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| Categories: Construction | Tags: construction, design, amenities | View Count: (1605)
09

Cellphone Parity

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Cellphone Parity
According to a recent National Health Survey, 50.8% of households had only cellphone service in the second half of 2016. This is the first time that the survey indicated that more households exclusively used cellphone service than a landline. It is a trend that is expected to continue.
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| Categories: Legal, Legislative / Regulatory | Tags: Cellphone, Communications, Consumers | View Count: (433)
27

House Passes Class Action Reform Bill

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House Passes Class Action Reform Bill
The United States House of Representatives has passed the Fairness in Class Action Litigation Act of 2017 (H.R. 985) by a 220 to 201 margin.
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| Categories: Legal, Legislative / Regulatory | Tags: Legislative, Class Action, Small Business | View Count: (473)
Identifying and Working with Managed Facilities
I recently spoke with John Eisenbarth, the Vice President of Operations for West Coast Self-Storage in Mill Creek, Washington, to get his take on how West Coast goes about finding the right types of storage properties to manage.
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| Categories: Operations | Tags: Third Party Management, Management, Operations | View Count: (610)
Smaller Self Storage Operators: Leveraging A Vertical Strategy As Your Marketing and Operations Differentiator
In the self storage industry, it is estimated that approximately 12% of facilities are owned by publicly-traded REITs. The other 88% of facilities are mostly owned by small and mid-sized operators.
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| Categories: Marketing, Operations | Tags: Marketing, Operations, Customer Service | View Count: (780)
How to Optimize the Value of Social Media in Your Self Storage Marketing Plan
Social media is crucial to every marketing plan no matter the industry. With more than 2.1 billion people online, you must capitalize on where your audience spends the most time.
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| Categories: Marketing | Tags: Marketing, Social Media, Branding, Creating Content | View Count: (743)
The Five Types of Relationships That Made Me Successful in Self Storage
When I walked into the fall Self Storage Association (SSA) trade show in Las Vegas in 1996, I wasn’t an owner yet. I was a broker with an interest in self storage. The atmosphere was electric.
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| Categories: Marketing, Operations, Self Storage Vendors | Tags: Operations, Association, Vendor Partners, REIT, Public Companies, Small Operators, Large Operators | View Count: (834)
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