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SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by author: Laura Williams-TracyReturn

I am a regular contributor to The Charlotte Business Journal, covering a wide variety of industry news for the weekly publication. The Business Journal was my first client when I began freelancing 10 years ago, and I continue to write for the Journal’s weekly reports and special publications.

I contribute to the SSA Magazine, a trade association magazine, and Profile magazine. Over my career I have written for Business North Carolina magazine; North Carolina magazine (a publication of the North Carolina Chamber); USAirways magazine and other publications produced by Pace Communications; Health Living magazine; and The Philanthropy Journal.

For corporate and nonprofit clients I provide copy-writing services for marketing materials, video scripts and press releases and deliver media relations services. I also manage ongoing communications through organizational newsletters.

704-442-7155

laura@lwtcommunications.bz

Storage Developers, Buyers Face Volatile Lending Market

Laura Williams-Tracy posted on 3/31/2022 10:09:00 AM

Interest rates have begun an expected steep climb this year as the Federal Reserve moves to get inflation under control.

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Minimum Wage Increases Impact Storage Industry

Laura Williams-Tracy posted on 1/7/2022 2:28:00 PM

Half of the country ushered in the New Year with higher minimum wages. In total, 25 states boosted their minimum hourly pay requirement in 2022. For self storage employers operating in multiple states, keeping up with the various minimum wage rate changes can be a formidable task.

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Federal Appeals Court Lifts Stay on Big Company Vaccine Mandate

Laura Williams-Tracy posted on 12/20/2021 10:41:00 AM

A federal appeals court panel has lifted the stay on the Biden administration’s COVID vaccine-or-test mandate for large employers, setting up a likely Supreme Court decision and perpetuating uncertainty for self storage’s biggest operators. The US Appeals Court for the Sixth Circuit ruled Friday that the Biden administration could enforce its policy to compel employers with more than 100 employees to mandate vaccines or comply with weekly testing, pending a complete review of th...

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Storage Executives Respond to Latest Economic News

Laura Williams-Tracy posted on 12/3/2021 10:03:00 AM

Self storage is known to perform well when the economy falters but even better when the economy is strong. Economic news has been trending mostly positive in recent weeks, leading self storage operators to remain optimistic about the year ahead.

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Commercial vs Residential: How Self Storage Influences Property Values

Laura Williams-Tracy posted on 7/13/2021 12:33:00 PM

The gloves come off when developers and neighbors go to war over the next self storage development. Developers see a business opportunity. Neighbors often sound a common alarm that self storage near their homes will diminish property values.Is that ever true? When neighbors line up behind the microphone at community hearings to express that concern, what’s the best way to respond? None of the national commercial real estate firms have conducted extensive research on th...

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Urban Inclusion: U-Haul Wants Self Storage in Dense City Developments

Laura Williams-Tracy posted on 4/21/2021 12:41:00 PM

Most self storage customers come from a three-mile radius surrounding a store. Likewise, the same focus on proximity is important to cities creating dense, urban neighborhoods where people can work, live and play.

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Extra Space leads on sustainability

Laura Williams-Tracy posted on 10/18/2019 10:08:00 AM

On a recent September weekday, nearly 100 employees from Extra Space Storage’s Utah headquarters planted 25 trees on an unshaded field at a nearby park.The outing – part of a partnership with the Arbor Day Foundation – generated excitement and company pride among employees but also points to a broader effort by the company to seek triple bottom line benefits.“A lot of the sustainability efforts we have done to date have been easy decisions to us because they are at the in...

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SSA 2019 Fall Conference 2019 Recap

Laura Williams-Tracy posted on 9/16/2019 11:56:00 AM

SSA 2019 Fall Conference & Trade Show, September 3-6 at the MGM Grand in Las Vegas. Here are a few takeaways from the sessions

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About SSA

The Self Storage Association (SSA) is a not-for-profit tax-exempt organization formed in 1975 under Section 501-c-6 of the Internal Revenue Code. For over 40 years, the Association has served as the official trade organization and voice of the U.S. and international self storage industry.