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Thursday, November 15, 2018
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12

Does Your Storage Website Need a Blog?

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Does Your Storage Website Need a Blog?
When I was brought on at West Coast about a year and a half ago, one of the goals we had as a business was to grow our website’s organic traffic (visitors to the site from search engines such as Google). To do that, we decided to take a multi-pronged approach.
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| Categories: Marketing | Tags: Blog, Blogging, SEO, Marketing | View Count: (1611)
Niche Marketing: Creative, Specialty Units Rake in Self Storage Business
Just like virtual reality headsets, subscription boxes, fashionable beards, and fidget spinners, specialty storage facilities were a hot commodity in 2017.
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| Categories: Marketing, Operations | Tags: Wine Storage, Niche Marketing, Document Storage, Record Management, RV Storage, Boat Storage | View Count: (2979)
Storage Operators Need To Prepare for New Florida Real Estate Tax
The Florida real estate sales tax is going down, and storage operators will have some work to do before it goes into effect on January 1, 2018.
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| Categories: Operations | Tags: Real Estate Tax, Taxes, Sales Tax, Florida | View Count: (2012)
Hurricane Harvey Brings Perspective to This Thanksgiving Holiday
As we enter the Thanksgiving season, I find myself reflecting on everything I have to be thankful for, and something struck me this year differently than in previous years. This has been another great year, but it has not been without hardships to overcome.
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| Categories: Operations | Tags: Community, Disaster Relief, Self Storage, Hurricane Harvey | View Count: (1547)
Customer Segmentation and Personalization: Self Storage Style
Marketing one’s self storage facility (or portfolio of self storage facilities) is incredibly fun. Each and every customer who walks through the door (or the virtual door of your website) is facing a unique life experience, oftentimes involving great transition and change.
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| Categories: Marketing, Operations | Tags: Marketing, Customer Segmentation, Advertising | View Count: (2336)
11

A Transforming Experience

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A Transforming Experience
This past June I was fortunate enough to have three great weeks in Africa. We spent the first 10 days seeing amazing animals in the wild from giraffe, elephants, lions, water buffalo, wart hogs, more stunningly beautiful birds than you can imagine, and so many other gorgeous creatures.
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| Categories: | Tags: | View Count: (1379)
10

The First Self Storage Lawsuit

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The First Self Storage Lawsuit
There has been a long-standing debate within the self storage industry about when the first self storage facilities were built. The general census is that the first self storage facilities were built in the southwest in the mid-1960's.
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| Categories: Legal | Tags: Court, Case, Rental Agreement | View Count: (2433)
Always Be Closing – How to Empower your Self-Storage Managers to Close the Sale
You’ve done everything you can to get your storage facility in peak condition. It’s impeccably clean, the security systems are in place and functional, and your marketing, online and otherwise, is up and running.
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| Categories: Marketing, Operations | Tags: Managers, Empowerment, Sales, Customer Service | View Count: (3413)
01

Mentorship in the Self Storage Industry

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Mentorship in the Self Storage Industry
During the course of my life, I’ve had many mentors and most of them didn’t even know it. They were businessmen and women whose leadership style struck a chord with me. Inspirational figures who achieved in the areas where I wanted to find success. Over time, some of them became close friends. All of them helped me greatly.
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| Categories: Operations | Tags: Mentorship, Employee, Mentor | View Count: (2136)
Your Mobile Site Matters More Than Ever, and Here is Why
It used to be a pretty straightforward process for customers to find a self-storage facility. They’d either pop into the facility that they passed on the way to work every day, or they would crack open the Yellow Pages, call a few places, and book a unit based on a quick price.
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| Categories: Marketing, Vendor Spotlight | Tags: Mobile, Technology, Online, Customers | View Count: (1975)
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