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Tuesday, July 23, 2019
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SSA Blog

©2019 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

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Self Storage Class Actions Impacted by Recent Third Circuit Ruling
The Third Circuit of the United States Court of Appeals issued its decision in late April in the case of Spade v. Select Comfort Corp. This case arose from class actions pending in New Jersey that were based on the state’s Truth in Consumer Contract, Warranty and Notice Act (otherwise coined the “TCCWNA law”).
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| Categories: Legal | View Count: (905)
03

Increase Your Community Visibility

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Increase Your Community Visibility
We all know the importance of visibility. That’s why we strive to build facilities on highly trafficked streets and highways. Visible signage, beautiful buildings, and inviting offices are best practices when it comes to creating curb appeal and improving your location visibility.
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| Categories: | View Count: (1203)
California Supreme Court Rules Protection Plan Is Not Insurance
The California Supreme Court last week unanimously ruled that a protection plan is not insurance. The decision ended five years of litigation against A-1 Self Storage.
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| Categories: Legal, Legislative / Regulatory | View Count: (887)
17

The Tenant Rental Dilemma

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The Tenant Rental Dilemma
The self storage industry has been a take-all-comers business since its inception. Self Storage operators do not typically run credit checks on their customers before renting a space and require minimum identification.
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| Categories: Legal, Operations | View Count: (1315)
The Impact of Population Growth on Self Storage Development
Now at 326 million, the U.S. resident population grew by 2.3 million residents (or 0.7%) from July 1, 2016 to July 1, 2017. However, that increase did not start a new trend. In fact, the U.S. population has grown by approximately 2.3 million residents or 0.7% in each measured time period since 2010.
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| Categories: Industry Data, Construction | View Count: (1894)
Does Credit Reporting Apply to the Self Storage Business?
Although credit reporting has been in use for sixty years, it has not yet been fully applied in the self storage industry, except in limited circumstances where post sale collection deficiencies have been sent to collection agencies who try to post the debt with the credit reporting agencies.
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| Categories: Legal, Operations | View Count: (2890)
26

Online Behavior of Self Storage Renters

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Online Behavior of Self Storage Renters
Don't lose potential customers with a crappy website! Consumers aren’t doing what we think they are online. Join me during the SSA Spring Conference, on Thursday, March 15 from 3:30-4:30 pm to see actual screen-recorded video footage of the “Online Behavior of Self Storage Renters.”
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| Categories: Marketing, Operations | View Count: (1952)
Three Ways To Go Local With Your Digital Marketing
In the self storage industry, customers travel no more than 3 to 5 miles, on average. We are lucky to work in such a local industry, because it makes our jobs as marketers more fun, impactful, and rewarding.
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| Categories: Marketing, Operations | View Count: (2331)
13

Meeting the Talent Acquisition Challenge

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Meeting the Talent Acquisition Challenge
We’ve all seen the headlines… •    “Why Are Good Managers So Hard To Find?” •    “U.S. Unemployment Hits Lowest Level Since 2001” •    “Why Are Millennials So Hard To Manage?” The challenge is now bigger than ever. Finding, hiring, and developing top talent is more difficult than it has ever been.
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| Categories: Operations | View Count: (1858)
How to Use AB Testing to Improve Your Website
Today’s self storage operator relies more heavily on online visitors to their website to generate business than ever before. Smart owners should be looking at the analytics data that is derived from customer visits.
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| Categories: Marketing | View Count: (1770)
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