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Thursday, November 15, 2018
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The Impact of Population Growth on Self Storage Development
Now at 326 million, the U.S. resident population grew by 2.3 million residents (or 0.7%) from July 1, 2016 to July 1, 2017. However, that increase did not start a new trend. In fact, the U.S. population has grown by approximately 2.3 million residents or 0.7% in each measured time period since 2010.
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| Categories: Industry Data, Construction | Tags: Development, Population Trends, Data | View Count: (1179)
Does Credit Reporting Apply to the Self Storage Business?
Although credit reporting has been in use for sixty years, it has not yet been fully applied in the self storage industry, except in limited circumstances where post sale collection deficiencies have been sent to collection agencies who try to post the debt with the credit reporting agencies.
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| Categories: Legal, Operations | Tags: Credit Reporting, Delinquencies | View Count: (1160)
26

Online Behavior of Self Storage Renters

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Online Behavior of Self Storage Renters
Don't lose potential customers with a crappy website! Consumers aren’t doing what we think they are online. Join me during the SSA Spring Conference, on Thursday, March 15 from 3:30-4:30 pm to see actual screen-recorded video footage of the “Online Behavior of Self Storage Renters.”
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| Categories: Marketing, Operations | Tags: Mobile Website, Renting Online, Website, Customer, Conversions | View Count: (1690)
Three Ways To Go Local With Your Digital Marketing
In the self storage industry, customers travel no more than 3 to 5 miles, on average. We are lucky to work in such a local industry, because it makes our jobs as marketers more fun, impactful, and rewarding.
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| Categories: Marketing, Operations | Tags: Marketing, Blog, Infographic, Community, Charity, Social Media, Online | View Count: (2018)
13

Meeting the Talent Acquisition Challenge

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Meeting the Talent Acquisition Challenge
We’ve all seen the headlines… •    “Why Are Good Managers So Hard To Find?” •    “U.S. Unemployment Hits Lowest Level Since 2001” •    “Why Are Millennials So Hard To Manage?” The challenge is now bigger than ever. Finding, hiring, and developing top talent is more difficult than it has ever been.
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| Categories: Operations | Tags: Talent, Training, Managers, Leadership, Interviewing | View Count: (1617)
How to Use AB Testing to Improve Your Website
Today’s self storage operator relies more heavily on online visitors to their website to generate business than ever before. Smart owners should be looking at the analytics data that is derived from customer visits.
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| Categories: Marketing | Tags: Website, Marketing, KPI's, A/B Testing | View Count: (1488)
Your Late Fees May Not Be The Only Fees That Your State Regulates: Understanding Bank Charges Under State Law
A lot of attention has been generated recently regarding what “late fees” may be charged by self storage operators to their tenants based on state law requirements.
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| Categories: Legal, Legislative / Regulatory | Tags: Late Fees, State Laws, Fees | View Count: (3711)
29

Is That Your Best Effort?

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Is That Your Best Effort?
Contracts of all varieties place an obligation on one or both parties to use their “best effort” or “commercially reasonable efforts” or some variation on the efforts theme to accomplish the goals of the contract.
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| Categories: Legal, Legislative / Regulatory | Tags: Contracts | View Count: (1448)
Why Charity is an Essential Part of Our Company’s Culture
Now that Christmas is behind us and the year has almost come to an end, it seems appropriate to highlight why charity should be an essential part of a company’s culture. Charity hasn’t always been central to our corporate identity at SPMI, but our team has upped the giving anty every year since we started.
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| Categories: Operations | Tags: Charity, Giving Back, Culture, Engagement | View Count: (3042)
Turning Leads Into Leases With a Connected Experience
When is the last time you ventured into a store or restaurant without looking at their website, pictures and reviews first? Chances are you probably viewed the place online first and then made a decision about visiting the business.
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| Categories: Marketing, Operations | Tags: Online Reviews, Branding, Marketing, Operations | View Count: (1934)
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