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Wednesday, November 13, 2019
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SSA Blog

©2019 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

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Creating a Great Brand for Your Storage Facility
When prospective tenants drive by your facility what message does it convey to them? When they visit your website what do the colors and images tell them about your company? When people hear your company name or see your logo what do they think?
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| Categories: | View Count: (1237)
28

How To Boost Your Facility's Curb Appeal

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How To Boost Your Facility's Curb Appeal
We’ve long been taught the importance of creating a favorable first impression.The same rule applies to buildings, including the presumably bland self storage facility.
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| Categories: Operations, Construction | View Count: (1607)
How to Make Your Website Your Best Winter Asset
Self-storage is subject to seasonal fluctuations, much like many other businesses. It just so happens that winter brings the perfect storm of renters leaving – with many customers looking for storage only through the summer, winter can leave facility owners looking around and wondering why they've suddenly dropped 10% from their occupancy rate.
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| Categories: Marketing | View Count: (19367)
How Self Storage Can Prepare For The Mobile-First World of 2019
The next time you go to a restaurant, concert, or another public area, take a look around. At least the majority of the people you see will be holding a mobile device. In today’s digital on-to-go world, there isn’t much that can separate a person from their beloved mobile device.
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| Categories: Marketing | View Count: (1113)
The Economics of Loan Covenants in Self Storage Lending
As busy as the self storage industry has been over the last five to seven years, not much has been written or discussed recently about the language of loan covenants for buying or building self storage facilities.
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| Categories: Legal | View Count: (904)
How to Get the Most Out of Your Storage Facility's Website
A website is no longer just a placeholder for your storage facility on the internet, it’s an integral part of how you communicate to potential customers what you offer – and if you’re doing a lousy job, you could be saying that they should go elsewhere.
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| Categories: Marketing, Operations | View Count: (878)
Why User Experience Is Important for Your Self Storage Website
Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).
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| Categories: Marketing, Operations | View Count: (762)
13

Five Ways to Attract New Tenants

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Five Ways to Attract New Tenants
Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.
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| Categories: Marketing, Operations | View Count: (1610)
 Google’s Holiday Spirit- Gifts for Your Storage Facility
The holidays are right around the corner and Google is fully embracing the holiday spirit by releasing new tools and features in Google My Business (GMB), like a digital marketing Santa Claus. From 2012 to the present day, Google has evolved into an entirely new world.
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| Categories: Marketing | View Count: (1074)
31

What Uber Can Teach Us About Self Storage

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What Uber Can Teach Us About Self Storage
Uber should be an inspiration to self storage owners. Okay, so maybe “Uber” and “self storage” aren’t words you see together very often, but they should be. In fact, storage owners could learn a lot from the small startup that revolutionized transit.
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| Categories: Marketing, Operations | View Count: (1521)
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