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Tuesday, January 21, 2020
You are here : Blog

SSA Blog

©2019 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

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Business Owner Policies: Breaking Down a BOP
A BOP, or business owner policy, is a package of insurance coverages that are commonly necessary for business owners. Many different types of businesses across multiple industries may benefit from insuring their investments with a BOP. These policies are convenient and typically easily customizable for small business owners when compared to other larger insurance plans.
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27

Market Research for a Marketing Advantage

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Market Research for a Marketing Advantage
Local market research and competitor analysis is vital for positioning your facility to retain high occupancy month to month. Though the word “research” may conjure images of a lengthy and involved process, it doesn’t have to be if you’ve got the right software and strategy in place for your business.
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Identifying Competing Storage Projects in the Pipeline
TALKING TO "THE MAN" Whether you are a self storage feasibility analyst or an individual researching your next project, we often need to contact local government to find out if there are any other self storage projects in the works. Because these agencies vary on a city level in both sophistication and responsiveness, this may prove to be a frustrating process. Here’s how to cut through the red tape.
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| Categories: Legal, Operations, Legislative / Regulatory, Construction | View Count: (1154)
Creating a Great Brand for Your Storage Facility
When prospective tenants drive by your facility what message does it convey to them? When they visit your website what do the colors and images tell them about your company? When people hear your company name or see your logo what do they think?
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28

How To Boost Your Facility's Curb Appeal

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How To Boost Your Facility's Curb Appeal
We’ve long been taught the importance of creating a favorable first impression.The same rule applies to buildings, including the presumably bland self storage facility.
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| Categories: Operations, Construction | View Count: (1810)
How to Make Your Website Your Best Winter Asset
Self-storage is subject to seasonal fluctuations, much like many other businesses. It just so happens that winter brings the perfect storm of renters leaving – with many customers looking for storage only through the summer, winter can leave facility owners looking around and wondering why they've suddenly dropped 10% from their occupancy rate.
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| Categories: Marketing | View Count: (24889)
How Self Storage Can Prepare For The Mobile-First World of 2019
The next time you go to a restaurant, concert, or another public area, take a look around. At least the majority of the people you see will be holding a mobile device. In today’s digital on-to-go world, there isn’t much that can separate a person from their beloved mobile device.
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| Categories: Marketing | View Count: (1229)
The Economics of Loan Covenants in Self Storage Lending
As busy as the self storage industry has been over the last five to seven years, not much has been written or discussed recently about the language of loan covenants for buying or building self storage facilities.
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| Categories: Legal | View Count: (1008)
How to Get the Most Out of Your Storage Facility's Website
A website is no longer just a placeholder for your storage facility on the internet, it’s an integral part of how you communicate to potential customers what you offer – and if you’re doing a lousy job, you could be saying that they should go elsewhere.
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| Categories: Marketing, Operations | View Count: (974)
Why User Experience Is Important for Your Self Storage Website
Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).
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| Categories: Marketing, Operations | View Count: (896)
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