Search
  • Yardi

  • Janus-600x212

  • AllFrom1_New_SSA_Sit...


Sunday, August 25, 2019
You are here : Blog

SSA Blog

©2019 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by tag: MarketingReturn
RSS
02

The Big Data Take Over

posted on
The Big Data Take Over
Digital technology is changing the world around us as we know it, and the self storage industry is no exception.
Read More
| Categories: | View Count: (422)
27

Market Research for a Marketing Advantage

posted on
Market Research for a Marketing Advantage
Local market research and competitor analysis is vital for positioning your facility to retain high occupancy month to month. Though the word “research” may conjure images of a lengthy and involved process, it doesn’t have to be if you’ve got the right software and strategy in place for your business.
Read More
| Categories: | View Count: (893)
How to Make Your Website Your Best Winter Asset
Self-storage is subject to seasonal fluctuations, much like many other businesses. It just so happens that winter brings the perfect storm of renters leaving – with many customers looking for storage only through the summer, winter can leave facility owners looking around and wondering why they've suddenly dropped 10% from their occupancy rate.
Read More
| Categories: Marketing | View Count: (14468)
13

Five Ways to Attract New Tenants

posted on
Five Ways to Attract New Tenants
Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.
Read More
| Categories: Marketing, Operations | View Count: (1417)
 Google’s Holiday Spirit- Gifts for Your Storage Facility
The holidays are right around the corner and Google is fully embracing the holiday spirit by releasing new tools and features in Google My Business (GMB), like a digital marketing Santa Claus. From 2012 to the present day, Google has evolved into an entirely new world.
Read More
| Categories: Marketing | View Count: (959)
04

The Marketing Metric You Can Trust

posted on
The Marketing Metric You Can Trust
How do you know if your marketing efforts are paying off? The common thought is to look at traffic. Let me provide a metric that will prove to be more valuable to watch and explain the reasoning behind it.
Read More
| Categories: Marketing | View Count: (1109)
How To Transform Old Content On Your Self Storage Website
The self storage industry is focused on the long-term. Customers often store their belongings in self storage for extended periods of time. Committed on-site managers not only work at our facilities for an extended tenure, but often make such facilities their home (via the on-site manager’s apartment).
Read More
| Categories: Marketing | View Count: (1075)
How to Market Your Self Storage Facility to Millennials
The key to successful marketing in any industry is knowing your audience. For those within self storage, this means marketing to the Millennial Generation.
Read More
| Categories: Marketing | View Count: (1491)
Three Ways To Go Local With Your Digital Marketing
In the self storage industry, customers travel no more than 3 to 5 miles, on average. We are lucky to work in such a local industry, because it makes our jobs as marketers more fun, impactful, and rewarding.
Read More
| Categories: Marketing, Operations | View Count: (2390)
How to Use AB Testing to Improve Your Website
Today’s self storage operator relies more heavily on online visitors to their website to generate business than ever before. Smart owners should be looking at the analytics data that is derived from customer visits.
Read More
| Categories: Marketing | View Count: (1822)
Page 1 of 2 FirstPrevious [1]2 Last
  • Resize New G5Full Co...

  • resizeAMNC Logo

  • Havener Skyscraper A...

  • SSA Skyscraper Ad

  • SSA-2017-USCWebsiteA...

  • USC-WebAd-SSA-260pxb...

  • SSAWebsiteAd4 (003)

  • Sentinel-260x110

  • DOMICO_260x110

  • Baja-Construction-Ba...