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Thursday, March 28, 2024
You are here : Blog

SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by tag: SEOReturn
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Busting 5 Key SEO Myths for Self Storage Marketing Success
Search Engine Optimization (SEO) strategy used to be to focus on search engine rank and you’ll see more customers. Now things have flipped.
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| Categories: Industry Data, Marketing | View Count: (2958)
14

Impact of Pricing

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Impact of Pricing
Price and location are the primary factors that drive prospective tenants searching online to choose your self storage facility. It only makes sense that in the ongoing attempt to master digital marketing and online rank, analyzing the local market and ensuring competitive pricing, should be a top priority. Specials and pricing are simple to modify and prove a serious impact for your online and in-store results.
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| Categories: | View Count: (10203)
How to Make Your Website Your Best Winter Asset
Self-storage is subject to seasonal fluctuations, much like many other businesses. It just so happens that winter brings the perfect storm of renters leaving – with many customers looking for storage only through the summer, winter can leave facility owners looking around and wondering why they've suddenly dropped 10% from their occupancy rate.
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| Categories: Marketing | View Count: (50187)
How to Get the Most Out of Your Storage Facility's Website
A website is no longer just a placeholder for your storage facility on the internet, it’s an integral part of how you communicate to potential customers what you offer – and if you’re doing a lousy job, you could be saying that they should go elsewhere.
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| Categories: Marketing, Operations | View Count: (2224)
 Google’s Holiday Spirit- Gifts for Your Storage Facility
The holidays are right around the corner and Google is fully embracing the holiday spirit by releasing new tools and features in Google My Business (GMB), like a digital marketing Santa Claus. From 2012 to the present day, Google has evolved into an entirely new world.
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| Categories: Marketing | View Count: (2580)
Is Your Online Presence Getting You Rentals? The Digital Space Simplified
With over 200 million Google searches for storage per year, how your storage facility shows up online is now more important than ever. Customers need to be able to find your storage facility in their search and land on an attractive, effective website.
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| Categories: Marketing, Operations | View Count: (2631)
12

Does Your Storage Website Need a Blog?

posted on
Does Your Storage Website Need a Blog?
When I was brought on at West Coast about a year and a half ago, one of the goals we had as a business was to grow our website’s organic traffic (visitors to the site from search engines such as Google). To do that, we decided to take a multi-pronged approach.
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| Categories: Marketing | View Count: (3585)
02

PPC Basics for The Self Storage Industry

posted on
PPC Basics for The Self Storage Industry
Have you heard of pay per click (PPC) search engine marketing (SEM)? This digital marketing channel is perfect for large and small self storage operators alike. Learn how to leverage PPC to drive more leads for your self storage business.
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| Categories: Marketing | View Count: (7180)
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