SSA Blog

Self storage operators considering using automated calls or texts to market their facility should be careful when choosing a service provider. Your company may be strictly liable for your service provider’s Telephone Consumer Protection Act (TCPA) violations.

Having a responsive website that is up to date, fast and offers a user-friendly experience are no longer the only requirements that drive website traffic in today’s online world.

Search Engine Optimization (SEO) strategy used to be to focus on search engine rank and you’ll see more customers. Now things have flipped.

Digital technology is changing the world around us as we know it, and the self storage industry is no exception.

Local market research and competitor analysis is vital for positioning your facility to retain high occupancy month to month. Though the word “research” may conjure images of a lengthy and involved process, it doesn’t have to be if you’ve got the right software and strategy in place for your business.

Self-storage is subject to seasonal fluctuations, much like many other businesses. It just so happens that winter brings the perfect storm of renters leaving – with many customers looking for storage only through the summer, winter can leave facility owners looking around and wondering why they've suddenly dropped 10% from their occupancy rate.

Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.

The holidays are right around the corner and Google is fully embracing the holiday spirit by releasing new tools and features in Google My Business (GMB), like a digital marketing Santa Claus. From 2012 to the present day, Google has evolved into an entirely new world.

How do you know if your marketing efforts are paying off? The common thought is to look at traffic. Let me provide a metric that will prove to be more valuable to watch and explain the reasoning behind it.

The self storage industry is focused on the long-term. Customers often store their belongings in self storage for extended periods of time. Committed on-site managers not only work at our facilities for an extended tenure, but often make such facilities their home (via the on-site manager’s apartment).