Search
  • Storable Masterbrand...

  • marcus badge logo ss...

  • XercorInsuranD18aR06...

  • SmartStop_Identity_R...

  • chateau-logo-sm

  • CallPotential

  • PP_280x80_Yardi

  • Janus_Logo_CMYK

  • af1-wings-8

Click Logo for More Info

Sunday, December 01, 2024
You are here : Blog

SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by tag: marketingReturn
RSS
SSA Industry Confidence Survey: Continued Optimism  - with Some Caveats
On June 30th, 2024 the SSA released early results from the SSA Industry Confidence Survey, conducted in May with self storage owners and managers. The summary concluded that operators had an optimistic outlook for the industry today and for the remainder of the year.
Read More
| Categories: Industry Data, Operations, Legislative / Regulatory | View Count: (1170)
28

Robo Marketing

posted on
Robo Marketing
Self storage operators considering using automated calls or texts to market their facility should be careful when choosing a service provider. Your company may be strictly liable for your service provider’s Telephone Consumer Protection Act (TCPA) violations.
Read More
| Categories: Legal, Marketing, Operations | View Count: (4776)
23

How to Create a Lead Generating Website

posted on
How to Create a Lead Generating Website
Having a responsive website that is up to date, fast and offers a user-friendly experience are no longer the only requirements that drive website traffic in today’s online world.
Read More
| Categories: Marketing, Operations | View Count: (2888)
Busting 5 Key SEO Myths for Self Storage Marketing Success
Search Engine Optimization (SEO) strategy used to be to focus on search engine rank and you’ll see more customers. Now things have flipped.
Read More
| Categories: Industry Data, Marketing | View Count: (3205)
02

The Big Data Take Over

posted on
The Big Data Take Over
Digital technology is changing the world around us as we know it, and the self storage industry is no exception.
Read More
| Categories: | View Count: (2934)
27

Market Research for a Marketing Advantage

posted on
Market Research for a Marketing Advantage
Local market research and competitor analysis is vital for positioning your facility to retain high occupancy month to month. Though the word “research” may conjure images of a lengthy and involved process, it doesn’t have to be if you’ve got the right software and strategy in place for your business.
Read More
| Categories: | View Count: (2719)
How to Make Your Website Your Best Winter Asset
Self-storage is subject to seasonal fluctuations, much like many other businesses. It just so happens that winter brings the perfect storm of renters leaving – with many customers looking for storage only through the summer, winter can leave facility owners looking around and wondering why they've suddenly dropped 10% from their occupancy rate.
Read More
| Categories: Marketing | View Count: (50817)
13

Five Ways to Attract New Tenants

posted on
Five Ways to Attract New Tenants
Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.
Read More
| Categories: Marketing, Operations | View Count: (4120)
 Google’s Holiday Spirit- Gifts for Your Storage Facility
The holidays are right around the corner and Google is fully embracing the holiday spirit by releasing new tools and features in Google My Business (GMB), like a digital marketing Santa Claus. From 2012 to the present day, Google has evolved into an entirely new world.
Read More
| Categories: Marketing | View Count: (2949)
04

The Marketing Metric You Can Trust

posted on
The Marketing Metric You Can Trust
How do you know if your marketing efforts are paying off? The common thought is to look at traffic. Let me provide a metric that will prove to be more valuable to watch and explain the reasoning behind it.
Read More
| Categories: Marketing | View Count: (3302)
Page 1 of 3 FirstPrevious [1]
  • storquest Mgmnt_Gray...

  • MicrosoftTeams-image...

  • resizeAMNC Logo

  • CubeSmart_Management...

  • Lockl America - Skys...

  • SSA Banner Ad - Skys...

  • SSA Skyscraper Ad

  • USC-WebAd-SSA-260pxb...

  • baja-260x110-banner

  • SSA Banner 260x110v3

  • CSSM_260x110