Search
  • Storable Masterbrand...

  • marcus badge logo ss...

  • XercorInsuranD18aR06...

  • SmartStop_Identity_R...

  • chateau-logo-sm

  • CallPotential

  • PP_280x80_Yardi

  • Janus_Logo_CMYK

  • af1-wings-8

Click Logo for More Info

Sunday, December 01, 2024
You are here : Blog

SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by category: MarketingReturn
RSS
How to Get the Most Out of Your Storage Facility's Website
A website is no longer just a placeholder for your storage facility on the internet, it’s an integral part of how you communicate to potential customers what you offer – and if you’re doing a lousy job, you could be saying that they should go elsewhere.
Read More
| Categories: Marketing, Operations | View Count: (2480)
Why User Experience Is Important for Your Self Storage Website
Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).
Read More
| Categories: Marketing, Operations | View Count: (2616)
13

Five Ways to Attract New Tenants

posted on
Five Ways to Attract New Tenants
Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.
Read More
| Categories: Marketing, Operations | View Count: (4120)
 Google’s Holiday Spirit- Gifts for Your Storage Facility
The holidays are right around the corner and Google is fully embracing the holiday spirit by releasing new tools and features in Google My Business (GMB), like a digital marketing Santa Claus. From 2012 to the present day, Google has evolved into an entirely new world.
Read More
| Categories: Marketing | View Count: (2949)
31

What Uber Can Teach Us About Self Storage

posted on
What Uber Can Teach Us About Self Storage
Uber should be an inspiration to self storage owners. Okay, so maybe “Uber” and “self storage” aren’t words you see together very often, but they should be. In fact, storage owners could learn a lot from the small startup that revolutionized transit.
Read More
| Categories: Marketing, Operations | View Count: (3818)
04

The Marketing Metric You Can Trust

posted on
The Marketing Metric You Can Trust
How do you know if your marketing efforts are paying off? The common thought is to look at traffic. Let me provide a metric that will prove to be more valuable to watch and explain the reasoning behind it.
Read More
| Categories: Marketing | View Count: (3302)
How To Transform Old Content On Your Self Storage Website
The self storage industry is focused on the long-term. Customers often store their belongings in self storage for extended periods of time. Committed on-site managers not only work at our facilities for an extended tenure, but often make such facilities their home (via the on-site manager’s apartment).
Read More
| Categories: Marketing | View Count: (2765)
How to Market Your Self Storage Facility to Millennials
The key to successful marketing in any industry is knowing your audience. For those within self storage, this means marketing to the Millennial Generation.
Read More
| Categories: Marketing | View Count: (3338)
Is Your Online Presence Getting You Rentals? The Digital Space Simplified
With over 200 million Google searches for storage per year, how your storage facility shows up online is now more important than ever. Customers need to be able to find your storage facility in their search and land on an attractive, effective website.
Read More
| Categories: Marketing, Operations | View Count: (2878)
26

Online Behavior of Self Storage Renters

posted on
Online Behavior of Self Storage Renters
Don't lose potential customers with a crappy website! Consumers aren’t doing what we think they are online. Join me during the SSA Spring Conference, on Thursday, March 15 from 3:30-4:30 pm to see actual screen-recorded video footage of the “Online Behavior of Self Storage Renters.”
Read More
| Categories: Marketing, Operations | View Count: (3372)
Page 2 of 4 [2]
  • storquest Mgmnt_Gray...

  • MicrosoftTeams-image...

  • resizeAMNC Logo

  • CubeSmart_Management...

  • SSA Banner Ad - Skys...

  • Lockl America - Skys...

  • SSA Skyscraper Ad

  • baja-260x110-banner

  • USC-WebAd-SSA-260pxb...

  • SSA Banner 260x110v3

  • CSSM_260x110