SSA Blog

In the self storage industry, it is estimated that approximately 12% of facilities are owned by publicly-traded REITs. The other 88% of facilities are mostly owned by small and mid-sized operators.

Social media is crucial to every marketing plan no matter the industry. With more than 2.1 billion people online, you must capitalize on where your audience spends the most time.

When I walked into the fall Self Storage Association (SSA) trade show in Las Vegas in 1996, I wasn’t an owner yet. I was a broker with an interest in self storage. The atmosphere was electric.

Growing up, I always had an innate draw towards competition. I learned to channel that energy playing multiple sports throughout the years. The things that I learned about myself was foundational to crafting my responses and outlook to both winning, losing and life.

In the early days of self storage, prior to the industry’s understanding the need for savvy marketing and better business plans, providing top-notch customer service was rarely part of the plan. Rent the unit and let the customer take care of the move in.

Managing social media is more than just playing on Facebook all day. In order to get results you have to be strategic towards your goals by creatively curating content, making it visually appealing, and scheduling it during peak engagement times.