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Monday, March 04, 2024
You are here : Blog

SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by category: MarketingReturn
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Smaller Self Storage Operators: Leveraging A Vertical Strategy As Your Marketing and Operations Differentiator
In the self storage industry, it is estimated that approximately 12% of facilities are owned by publicly-traded REITs. The other 88% of facilities are mostly owned by small and mid-sized operators.
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| Categories: Marketing, Operations | View Count: (4156)
How to Optimize the Value of Social Media in Your Self Storage Marketing Plan
Social media is crucial to every marketing plan no matter the industry. With more than 2.1 billion people online, you must capitalize on where your audience spends the most time.
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| Categories: Marketing | View Count: (12294)
The Five Types of Relationships That Made Me Successful in Self Storage
When I walked into the fall Self Storage Association (SSA) trade show in Las Vegas in 1996, I wasn’t an owner yet. I was a broker with an interest in self storage. The atmosphere was electric.
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| Categories: Marketing, Operations, Self Storage Vendors | View Count: (4334)
19

Competition Validates Your Product

posted on
Competition Validates Your Product
Growing up, I always had an innate draw towards competition. I learned to channel that energy playing multiple sports throughout the years. The things that I learned about myself was foundational to crafting my responses and outlook to both winning, losing and life.
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| Categories: Marketing, Operations | View Count: (3398)
09

The Technology of Customer Service

posted on
The Technology of Customer Service
In the early days of self storage, prior to the industry’s understanding the need for savvy marketing and better business plans, providing top-notch customer service was rarely part of the plan. Rent the unit and let the customer take care of the move in.
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| Categories: Marketing, Operations | View Count: (3685)
Apps To Elevate Your Self Storage Social Media Game
Managing social media is more than just playing on Facebook all day. In order to get results you have to be strategic towards your goals by creatively curating content, making it visually appealing, and scheduling it during peak engagement times.
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| Categories: Marketing | View Count: (4697)
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