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SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by category: OperationsReturn

Is Your Online Presence Getting You Rentals? The Digital Space Simplified

Melissa Stiles posted on 6/11/2018 10:18:00 PM

With over 200 million Google searches for storage per year, how your storage facility shows up online is now more important than ever. Customers need to be able to find your storage facility in their search and land on an attractive, effective website.

| Categories: Marketing, Operations | View Count: (2649)

The Tenant Rental Dilemma

Carlos Kaslow posted on 4/17/2018 11:13:00 AM

The self storage industry has been a take-all-comers business since its inception. Self Storage operators do not typically run credit checks on their customers before renting a space and require minimum identification.

| Categories: Legal, Operations | View Count: (5641)

Does Credit Reporting Apply to the Self Storage Business?

Scott Zucker posted on 4/12/2018 3:34:00 PM

Although credit reporting has been in use for sixty years, it has not yet been fully applied in the self storage industry, except in limited circumstances where post sale collection deficiencies have been sent to collection agencies who try to post the debt with the credit reporting agencies.

| Categories: Legal, Operations | View Count: (13992)

Online Behavior of Self Storage Renters

Chuck Gordon posted on 2/26/2018 4:13:00 PM

Don't lose potential customers with a crappy website! Consumers aren’t doing what we think they are online. Join me during the SSA Spring Conference, on Thursday, March 15 from 3:30-4:30 pm to see actual screen-recorded video footage of the “Online Behavior of Self Storage Renters.”

| Categories: Marketing, Operations | View Count: (3174)

Three Ways To Go Local With Your Digital Marketing

Ian Lopuch posted on 2/23/2018 2:55:00 PM

In the self storage industry, customers travel no more than 3 to 5 miles, on average. We are lucky to work in such a local industry, because it makes our jobs as marketers more fun, impactful, and rewarding.

| Categories: Marketing, Operations | View Count: (4318)

Meeting the Talent Acquisition Challenge

Jon Dario posted on 2/13/2018 10:30:00 AM

We’ve all seen the headlines… • “Why Are Good Managers So Hard To Find?” • “U.S. Unemployment Hits Lowest Level Since 2001” • “Why Are Millennials So Hard To Manage?” The challenge is now bigger than ever. Finding, hiring, and developing top talent is more difficult than it has ever been.

| Categories: Operations | View Count: (3601)

Why Charity is an Essential Part of Our Company’s Culture

Don Clauson posted on 12/28/2017 3:11:00 PM

Now that Christmas is behind us and the year has almost come to an end, it seems appropriate to highlight why charity should be an essential part of a company’s culture. Charity hasn’t always been central to our corporate identity at SPMI, but our team has upped the giving anty every year since we started.

| Categories: Operations | View Count: (5306)

Turning Leads Into Leases With a Connected Experience

Melissa Stiles posted on 12/14/2017 3:42:00 PM

When is the last time you ventured into a store or restaurant without looking at their website, pictures and reviews first? Chances are you probably viewed the place online first and then made a decision about visiting the business.

| Categories: Marketing, Operations | View Count: (3755)

Niche Marketing: Creative, Specialty Units Rake in Self Storage Business

Jana Haecherl posted on 12/4/2017 4:03:00 PM

Just like virtual reality headsets, subscription boxes, fashionable beards, and fidget spinners, specialty storage facilities were a hot commodity in 2017.

| Categories: Marketing, Operations | View Count: (7259)

Storage Operators Need To Prepare for New Florida Real Estate Tax

Carlos Kaslow posted on 11/30/2017 2:50:00 PM

The Florida real estate sales tax is going down, and storage operators will have some work to do before it goes into effect on January 1, 2018.

| Categories: Operations | View Count: (6283)

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About SSA

The Self Storage Association (SSA) is a not-for-profit tax-exempt organization formed in 1975 under Section 501-c-6 of the Internal Revenue Code. For over 40 years, the Association has served as the official trade organization and voice of the U.S. and international self storage industry.