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Friday, March 29, 2024
You are here : Blog

SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by category: OperationsReturn
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Identifying Competing Storage Projects in the Pipeline
TALKING TO "THE MAN" Whether you are a self storage feasibility analyst or an individual researching your next project, we often need to contact local government to find out if there are any other self storage projects in the works. Because these agencies vary on a city level in both sophistication and responsiveness, this may prove to be a frustrating process. Here’s how to cut through the red tape.
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| Categories: Legal, Operations, Legislative / Regulatory, Construction | View Count: (2534)
28

How To Boost Your Facility's Curb Appeal

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How To Boost Your Facility's Curb Appeal
We’ve long been taught the importance of creating a favorable first impression.The same rule applies to buildings, including the presumably bland self storage facility.
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| Categories: Operations, Construction | View Count: (3781)
How to Get the Most Out of Your Storage Facility's Website
A website is no longer just a placeholder for your storage facility on the internet, it’s an integral part of how you communicate to potential customers what you offer – and if you’re doing a lousy job, you could be saying that they should go elsewhere.
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| Categories: Marketing, Operations | View Count: (2224)
Why User Experience Is Important for Your Self Storage Website
Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).
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| Categories: Marketing, Operations | View Count: (2347)
13

Five Ways to Attract New Tenants

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Five Ways to Attract New Tenants
Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.
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| Categories: Marketing, Operations | View Count: (3780)
31

What Uber Can Teach Us About Self Storage

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What Uber Can Teach Us About Self Storage
Uber should be an inspiration to self storage owners. Okay, so maybe “Uber” and “self storage” aren’t words you see together very often, but they should be. In fact, storage owners could learn a lot from the small startup that revolutionized transit.
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| Categories: Marketing, Operations | View Count: (3523)
23

SBAR— Better Communication; Better Solutions

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SBAR— Better Communication; Better Solutions
“Our moving cart is missing.” Thanks – Manager This is an actual email I received a few years ago, passing on the message, taking no action, and handing me the problem. The manager of our multi-million-dollar storage facility believed this email was the solution to the problem they faced.
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| Categories: Operations | View Count: (3480)
08

Consolidation in the Self Storage Industry

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Consolidation in the Self Storage Industry
The recent SSA Fall Conference and Trade Show was another event well done as evidenced by the record-setting attendance.  My team and I enjoy attending these events not only because of the engaging educational sessions but because they allow an opportunity to network with our peers and friends from all of the country.
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| Categories: Operations | View Count: (4077)
Optimize Your Credit Card Processing Like a Pro
There are a few essentials to doing business in the modern economy and credit card processing is one of them. Portfolios of all sizes should review this expense regularly.
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| Categories: Operations | View Count: (3676)
The Characteristics of a Good Store Manager
It cannot be understated how valuable a good manager is to the success of a self-storage facility. It can literally be the difference between that business surviving or not. If you’ve been in the storage business for a while, you know that employees can run the gambit between highly effective and not effective.
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| Categories: Operations | View Count: (5105)
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