Search
  • Storable Masterbrand...

  • marcus badge logo ss...

  • XercorInsuranD18aR06...

  • SmartStop_Identity_R...

  • chateau-logo-sm

  • CallPotential

  • PP_280x80_Yardi

  • Janus_Logo_CMYK

  • af1-wings-8

Click Logo for More Info

Sunday, December 01, 2024
You are here : Blog

SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by tag: CustomerReturn
RSS
Self Storage Class Actions Impacted by Recent Third Circuit Ruling
The Third Circuit of the United States Court of Appeals issued its decision in late April in the case of Spade v. Select Comfort Corp. This case arose from class actions pending in New Jersey that were based on the state’s Truth in Consumer Contract, Warranty and Notice Act (otherwise coined the “TCCWNA law”).
Read More
| Categories: Legal | View Count: (2708)
26

Online Behavior of Self Storage Renters

posted on
Online Behavior of Self Storage Renters
Don't lose potential customers with a crappy website! Consumers aren’t doing what we think they are online. Join me during the SSA Spring Conference, on Thursday, March 15 from 3:30-4:30 pm to see actual screen-recorded video footage of the “Online Behavior of Self Storage Renters.”
Read More
| Categories: Marketing, Operations | View Count: (3372)
Customer Segmentation and Personalization: Self Storage Style
Marketing one’s self storage facility (or portfolio of self storage facilities) is incredibly fun. Each and every customer who walks through the door (or the virtual door of your website) is facing a unique life experience, oftentimes involving great transition and change.
Read More
| Categories: Marketing, Operations | View Count: (6481)
Always Be Closing – How to Empower your Self-Storage Managers to Close the Sale
You’ve done everything you can to get your storage facility in peak condition. It’s impeccably clean, the security systems are in place and functional, and your marketing, online and otherwise, is up and running.
Read More
| Categories: Marketing, Operations | View Count: (8119)
Your Mobile Site Matters More Than Ever, and Here is Why
It used to be a pretty straightforward process for customers to find a self-storage facility. They’d either pop into the facility that they passed on the way to work every day, or they would crack open the Yellow Pages, call a few places, and book a unit based on a quick price.
Read More
| Categories: Marketing, Vendor Spotlight | View Count: (4308)
27

Is Your Storage Business Ranking Well?

posted on
Is Your Storage Business Ranking Well?
We don’t have to tell you how intensely competitive the self storage market is, especially when it comes down to the local level. If your storage facility is in a larger city, you’re competing against dozens of other storage facilities for top billing in the SERPs (Search Engine Results Pages).
Read More
| Categories: Marketing | View Count: (7023)
21

The Four D's

posted on
The Four D's
Most of us are familiar with The Four D’s, the long-running mnemonic device that explains the drivers of self-storage demand. For those unfamiliar, The Four D’s are death, divorce, dislocation…
Read More
| Categories: Industry Data | View Count: (17239)
Smaller Self Storage Operators: Leveraging A Vertical Strategy As Your Marketing and Operations Differentiator
In the self storage industry, it is estimated that approximately 12% of facilities are owned by publicly-traded REITs. The other 88% of facilities are mostly owned by small and mid-sized operators.
Read More
| Categories: Marketing, Operations | View Count: (4396)
09

The Technology of Customer Service

posted on
The Technology of Customer Service
In the early days of self storage, prior to the industry’s understanding the need for savvy marketing and better business plans, providing top-notch customer service was rarely part of the plan. Rent the unit and let the customer take care of the move in.
Read More
| Categories: Marketing, Operations | View Count: (3930)
Is There Such a Thing as a Minor Detail? Not So Much.
Sometimes when we do the same job day in and day out our eyes gloss over the most obvious. In this story it was the golf cart that I overlooked. 
Read More
| Categories: Operations | View Count: (4636)
Page 2 of 2 [2] NextLast
  • storquest Mgmnt_Gray...

  • MicrosoftTeams-image...

  • resizeAMNC Logo

  • CubeSmart_Management...

  • SSA Skyscraper Ad

  • Lockl America - Skys...

  • SSA Banner Ad - Skys...

  • baja-260x110-banner

  • USC-WebAd-SSA-260pxb...

  • SSA Banner 260x110v3

  • CSSM_260x110