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Thursday, November 15, 2018
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SSA Blog

Archive by tag: CustomerReturn
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Why User Experience Is Important for Your Self Storage Website
Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).
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| Categories: Marketing, Operations | Tags: Website, Website Design, Google Search, User Experience, Customers, SmartPhone | View Count: (52)
13

Five Ways to Attract New Tenants

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Five Ways to Attract New Tenants
Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.
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| Categories: Marketing, Operations | Tags: Marketing, Google, Online Reviews, Reputation Management, Social Media, Referrals, Customer Acquisition, Tenants, Community | View Count: (194)
31

What Uber Can Teach Us About Self Storage

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What Uber Can Teach Us About Self Storage
Uber should be an inspiration to self storage owners. Okay, so maybe “Uber” and “self storage” aren’t words you see together very often, but they should be. In fact, storage owners could learn a lot from the small startup that revolutionized transit.
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| Categories: Marketing, Operations | Tags: Technology, Uber, Mobile, Website, Smartphones, Customer Service | View Count: (387)
04

The Marketing Metric You Can Trust

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The Marketing Metric You Can Trust
How do you know if your marketing efforts are paying off? The common thought is to look at traffic. Let me provide a metric that will prove to be more valuable to watch and explain the reasoning behind it.
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| Categories: Marketing | Tags: Marketing, ROI, Cost Per Acquisition, CPA, Customer | View Count: (545)
How To Transform Old Content On Your Self Storage Website
The self storage industry is focused on the long-term. Customers often store their belongings in self storage for extended periods of time. Committed on-site managers not only work at our facilities for an extended tenure, but often make such facilities their home (via the on-site manager’s apartment).
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| Categories: Marketing | Tags: Online Presence, Website, Content, Marketing, Google Analytics, Customer | View Count: (676)
The Characteristics of a Good Store Manager
It cannot be understated how valuable a good manager is to the success of a self-storage facility. It can literally be the difference between that business surviving or not. If you’ve been in the storage business for a while, you know that employees can run the gambit between highly effective and not effective.
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| Categories: Operations | Tags: Manager, Customer Service, Security, Facility Operations | View Count: (1384)
Self Storage Class Actions Impacted by Recent Third Circuit Ruling
The Third Circuit of the United States Court of Appeals issued its decision in late April in the case of Spade v. Select Comfort Corp. This case arose from class actions pending in New Jersey that were based on the state’s Truth in Consumer Contract, Warranty and Notice Act (otherwise coined the “TCCWNA law”).
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| Categories: Legal | Tags: Compliance, Consumer, Customer, Contract | View Count: (543)
26

Online Behavior of Self Storage Renters

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Online Behavior of Self Storage Renters
Don't lose potential customers with a crappy website! Consumers aren’t doing what we think they are online. Join me during the SSA Spring Conference, on Thursday, March 15 from 3:30-4:30 pm to see actual screen-recorded video footage of the “Online Behavior of Self Storage Renters.”
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| Categories: Marketing, Operations | Tags: Mobile Website, Renting Online, Website, Customer, Conversions | View Count: (1690)
Customer Segmentation and Personalization: Self Storage Style
Marketing one’s self storage facility (or portfolio of self storage facilities) is incredibly fun. Each and every customer who walks through the door (or the virtual door of your website) is facing a unique life experience, oftentimes involving great transition and change.
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| Categories: Marketing, Operations | Tags: Marketing, Customer Segmentation, Advertising | View Count: (2336)
Always Be Closing – How to Empower your Self-Storage Managers to Close the Sale
You’ve done everything you can to get your storage facility in peak condition. It’s impeccably clean, the security systems are in place and functional, and your marketing, online and otherwise, is up and running.
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| Categories: Marketing, Operations | Tags: Managers, Empowerment, Sales, Customer Service | View Count: (3413)
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