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Thursday, March 21, 2019
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SSA Blog

Archive by tag: CustomerReturn
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Creating a Great Brand for Your Storage Facility
When prospective tenants drive by your facility what message does it convey to them? When they visit your website what do the colors and images tell them about your company? When people hear your company name or see your logo what do they think?
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How to Get the Most Out of Your Storage Facility's Website
A website is no longer just a placeholder for your storage facility on the internet, it’s an integral part of how you communicate to potential customers what you offer – and if you’re doing a lousy job, you could be saying that they should go elsewhere.
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| Categories: Marketing, Operations | View Count: (483)
Why User Experience Is Important for Your Self Storage Website
Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).
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| Categories: Marketing, Operations | View Count: (395)
13

Five Ways to Attract New Tenants

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Five Ways to Attract New Tenants
Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.
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| Categories: Marketing, Operations | View Count: (925)
31

What Uber Can Teach Us About Self Storage

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What Uber Can Teach Us About Self Storage
Uber should be an inspiration to self storage owners. Okay, so maybe “Uber” and “self storage” aren’t words you see together very often, but they should be. In fact, storage owners could learn a lot from the small startup that revolutionized transit.
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| Categories: Marketing, Operations | View Count: (903)
04

The Marketing Metric You Can Trust

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The Marketing Metric You Can Trust
How do you know if your marketing efforts are paying off? The common thought is to look at traffic. Let me provide a metric that will prove to be more valuable to watch and explain the reasoning behind it.
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| Categories: Marketing | View Count: (856)
How To Transform Old Content On Your Self Storage Website
The self storage industry is focused on the long-term. Customers often store their belongings in self storage for extended periods of time. Committed on-site managers not only work at our facilities for an extended tenure, but often make such facilities their home (via the on-site manager’s apartment).
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| Categories: Marketing | View Count: (838)
The Characteristics of a Good Store Manager
It cannot be understated how valuable a good manager is to the success of a self-storage facility. It can literally be the difference between that business surviving or not. If you’ve been in the storage business for a while, you know that employees can run the gambit between highly effective and not effective.
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| Categories: Operations | View Count: (1709)
Self Storage Class Actions Impacted by Recent Third Circuit Ruling
The Third Circuit of the United States Court of Appeals issued its decision in late April in the case of Spade v. Select Comfort Corp. This case arose from class actions pending in New Jersey that were based on the state’s Truth in Consumer Contract, Warranty and Notice Act (otherwise coined the “TCCWNA law”).
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| Categories: Legal | View Count: (714)
26

Online Behavior of Self Storage Renters

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Online Behavior of Self Storage Renters
Don't lose potential customers with a crappy website! Consumers aren’t doing what we think they are online. Join me during the SSA Spring Conference, on Thursday, March 15 from 3:30-4:30 pm to see actual screen-recorded video footage of the “Online Behavior of Self Storage Renters.”
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| Categories: Marketing, Operations | View Count: (1835)
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