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Saturday, June 25, 2022
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SSA Blog

©2022 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by tag: OnlineReturn
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Operators With New York Customers Must Prepare for New Data Security Requirements
New York recently passed a comprehensive overhaul of its data security and breach notification requirements called the Stop Hacks and Improve Electronic Data Security Act (the SHIELD Act).
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| Categories: Legal, Operations, Legislative / Regulatory | View Count: (2188)
Busting 5 Key SEO Myths for Self Storage Marketing Success
Search Engine Optimization (SEO) strategy used to be to focus on search engine rank and you’ll see more customers. Now things have flipped.
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| Categories: Industry Data, Marketing | View Count: (2507)
02

The Big Data Take Over

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The Big Data Take Over
Digital technology is changing the world around us as we know it, and the self storage industry is no exception.
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| Categories: | View Count: (2240)
How to Make Your Website Your Best Winter Asset
Self-storage is subject to seasonal fluctuations, much like many other businesses. It just so happens that winter brings the perfect storm of renters leaving – with many customers looking for storage only through the summer, winter can leave facility owners looking around and wondering why they've suddenly dropped 10% from their occupancy rate.
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| Categories: Marketing | View Count: (49033)
13

Five Ways to Attract New Tenants

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Five Ways to Attract New Tenants
Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.
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| Categories: Marketing, Operations | View Count: (3240)
 Google’s Holiday Spirit- Gifts for Your Storage Facility
The holidays are right around the corner and Google is fully embracing the holiday spirit by releasing new tools and features in Google My Business (GMB), like a digital marketing Santa Claus. From 2012 to the present day, Google has evolved into an entirely new world.
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| Categories: Marketing | View Count: (2221)
How To Transform Old Content On Your Self Storage Website
The self storage industry is focused on the long-term. Customers often store their belongings in self storage for extended periods of time. Committed on-site managers not only work at our facilities for an extended tenure, but often make such facilities their home (via the on-site manager’s apartment).
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| Categories: Marketing | View Count: (2184)
Is Your Online Presence Getting You Rentals? The Digital Space Simplified
With over 200 million Google searches for storage per year, how your storage facility shows up online is now more important than ever. Customers need to be able to find your storage facility in their search and land on an attractive, effective website.
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| Categories: Marketing, Operations | View Count: (2212)
26

Online Behavior of Self Storage Renters

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Online Behavior of Self Storage Renters
Don't lose potential customers with a crappy website! Consumers aren’t doing what we think they are online. Join me during the SSA Spring Conference, on Thursday, March 15 from 3:30-4:30 pm to see actual screen-recorded video footage of the “Online Behavior of Self Storage Renters.”
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| Categories: Marketing, Operations | View Count: (2943)
Three Ways To Go Local With Your Digital Marketing
In the self storage industry, customers travel no more than 3 to 5 miles, on average. We are lucky to work in such a local industry, because it makes our jobs as marketers more fun, impactful, and rewarding.
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| Categories: Marketing, Operations | View Count: (3990)
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