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Sunday, December 01, 2024

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SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Turning Leads Into Leases With a Connected Experience

Melissa Stiles posted on 12/14/2017 3:42:00 PM

When is the last time you ventured into a store or restaurant without looking at their website, pictures and reviews first? Chances are you probably viewed the place online first and then made a decision about visiting the business.

| Categories: Marketing, Operations | View Count: (3935)

Does Your Storage Website Need a Blog?

Derek Hines posted on 12/12/2017 3:10:00 PM

When I was brought on at West Coast about a year and a half ago, one of the goals we had as a business was to grow our website’s organic traffic (visitors to the site from search engines such as Google). To do that, we decided to take a multi-pronged approach.

| Categories: Marketing | View Count: (3819)

Niche Marketing: Creative, Specialty Units Rake in Self Storage Business

Jana Haecherl posted on 12/4/2017 4:03:00 PM

Just like virtual reality headsets, subscription boxes, fashionable beards, and fidget spinners, specialty storage facilities were a hot commodity in 2017.

| Categories: Marketing, Operations | View Count: (7588)

Storage Operators Need To Prepare for New Florida Real Estate Tax

Carlos Kaslow posted on 11/30/2017 2:50:00 PM

The Florida real estate sales tax is going down, and storage operators will have some work to do before it goes into effect on January 1, 2018.

| Categories: Operations | View Count: (6534)

Hurricane Harvey Brings Perspective to This Thanksgiving Holiday

Don Clauson posted on 10/30/2017 5:20:00 PM

As we enter the Thanksgiving season, I find myself reflecting on everything I have to be thankful for, and something struck me this year differently than in previous years. This has been another great year, but it has not been without hardships to overcome.

| Categories: Operations | View Count: (3169)

Customer Segmentation and Personalization: Self Storage Style

Ian Lopuch posted on 10/30/2017 3:14:00 PM

Marketing one’s self storage facility (or portfolio of self storage facilities) is incredibly fun. Each and every customer who walks through the door (or the virtual door of your website) is facing a unique life experience, oftentimes involving great transition and change.

| Categories: Marketing, Operations | View Count: (6481)

A Transforming Experience

Brenda Scarborough posted on 10/11/2017 4:39:00 PM

This past June I was fortunate enough to have three great weeks in Africa. We spent the first 10 days seeing amazing animals in the wild from giraffe, elephants, lions, water buffalo, wart hogs, more stunningly beautiful birds than you can imagine, and so many other gorgeous creatures.

| Categories: | View Count: (3239)

The First Self Storage Lawsuit

Carlos Kaslow posted on 10/10/2017 4:25:00 PM

There has been a long-standing debate within the self storage industry about when the first self storage facilities were built. The general census is that the first self storage facilities were built in the southwest in the mid-1960's.

| Categories: Legal | View Count: (6524)

Always Be Closing – How to Empower your Self-Storage Managers to Close the Sale

Derek Hines posted on 9/18/2017 2:33:00 PM

You’ve done everything you can to get your storage facility in peak condition. It’s impeccably clean, the security systems are in place and functional, and your marketing, online and otherwise, is up and running.

| Categories: Marketing, Operations | View Count: (8118)

Mentorship in the Self Storage Industry

Don Clauson posted on 9/1/2017 2:03:00 PM

During the course of my life, I’ve had many mentors and most of them didn’t even know it. They were businessmen and women whose leadership style struck a chord with me. Inspirational figures who achieved in the areas where I wanted to find success. Over time, some of them became close friends. All of them helped me greatly.

| Categories: Operations | View Count: (5045)

About SSA

The Self Storage Association (SSA) is a not-for-profit tax-exempt organization formed in 1975 under Section 501-c-6 of the Internal Revenue Code. For over 40 years, the Association has served as the official trade organization and voice of the U.S. and international self storage industry.