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SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Three Ways To Go Local With Your Digital Marketing

Ian Lopuch posted on 2/23/2018 2:55:00 PM

In the self storage industry, customers travel no more than 3 to 5 miles, on average. We are lucky to work in such a local industry, because it makes our jobs as marketers more fun, impactful, and rewarding.

| Categories: Marketing, Operations | View Count: (4319)

Meeting the Talent Acquisition Challenge

Jon Dario posted on 2/13/2018 10:30:00 AM

We’ve all seen the headlines… • “Why Are Good Managers So Hard To Find?” • “U.S. Unemployment Hits Lowest Level Since 2001” • “Why Are Millennials So Hard To Manage?” The challenge is now bigger than ever. Finding, hiring, and developing top talent is more difficult than it has ever been.

| Categories: Operations | View Count: (3603)

How to Use AB Testing to Improve Your Website

Derek Hines posted on 2/9/2018 9:15:00 AM

Today’s self storage operator relies more heavily on online visitors to their website to generate business than ever before. Smart owners should be looking at the analytics data that is derived from customer visits.

| Categories: Marketing | View Count: (3271)

Your Late Fees May Not Be The Only Fees That Your State Regulates: Understanding Bank Charges Under State Law

Scott Zucker posted on 2/1/2018 10:14:00 AM

A lot of attention has been generated recently regarding what “late fees” may be charged by self storage operators to their tenants based on state law requirements.

| Categories: Legal, Legislative / Regulatory | View Count: (14302)

Is That Your Best Effort?

Carlos Kaslow posted on 1/29/2018 4:21:00 PM

Contracts of all varieties place an obligation on one or both parties to use their “best effort” or “commercially reasonable efforts” or some variation on the efforts theme to accomplish the goals of the contract.

| Categories: Legal, Legislative / Regulatory | View Count: (3060)

Why Charity is an Essential Part of Our Company’s Culture

Don Clauson posted on 12/28/2017 3:11:00 PM

Now that Christmas is behind us and the year has almost come to an end, it seems appropriate to highlight why charity should be an essential part of a company’s culture. Charity hasn’t always been central to our corporate identity at SPMI, but our team has upped the giving anty every year since we started.

| Categories: Operations | View Count: (5308)

Turning Leads Into Leases With a Connected Experience

Melissa Stiles posted on 12/14/2017 3:42:00 PM

When is the last time you ventured into a store or restaurant without looking at their website, pictures and reviews first? Chances are you probably viewed the place online first and then made a decision about visiting the business.

| Categories: Marketing, Operations | View Count: (3757)

Does Your Storage Website Need a Blog?

Derek Hines posted on 12/12/2017 3:10:00 PM

When I was brought on at West Coast about a year and a half ago, one of the goals we had as a business was to grow our website’s organic traffic (visitors to the site from search engines such as Google). To do that, we decided to take a multi-pronged approach.

| Categories: Marketing | View Count: (3614)

Niche Marketing: Creative, Specialty Units Rake in Self Storage Business

Jana Haecherl posted on 12/4/2017 4:03:00 PM

Just like virtual reality headsets, subscription boxes, fashionable beards, and fidget spinners, specialty storage facilities were a hot commodity in 2017.

| Categories: Marketing, Operations | View Count: (7266)

Storage Operators Need To Prepare for New Florida Real Estate Tax

Carlos Kaslow posted on 11/30/2017 2:50:00 PM

The Florida real estate sales tax is going down, and storage operators will have some work to do before it goes into effect on January 1, 2018.

| Categories: Operations | View Count: (6288)

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About SSA

The Self Storage Association (SSA) is a not-for-profit tax-exempt organization formed in 1975 under Section 501-c-6 of the Internal Revenue Code. For over 40 years, the Association has served as the official trade organization and voice of the U.S. and international self storage industry.