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Sunday, December 01, 2024
You are here : Blog

SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

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Your Mobile Site Matters More Than Ever, and Here is Why
It used to be a pretty straightforward process for customers to find a self-storage facility. They’d either pop into the facility that they passed on the way to work every day, or they would crack open the Yellow Pages, call a few places, and book a unit based on a quick price.
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| Categories: Marketing, Vendor Spotlight | View Count: (4308)
The New I-9 Form Goes into Effect September 19
Employers must begin using the revised I-9 form for new hires no later than September 19, 2017. Employer must ensure that every new hire executes an I-9 within the first 3 days of employment and must retain the form for at least three years from the hiring date or one year after the last day of employment, whichever occurs later.
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| Categories: Legal, Operations | View Count: (3259)
Video Marketing Basics For The Self Storage Industry
With over 100 hours of video uploaded very minute, 1 billion unique monthly visitors, and 6 billion hours of video viewed every month, YouTube is the second largest search engine behind Google.
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| Categories: Marketing, Operations | View Count: (4875)
The Risks of Cyber Liability in the Self Storage Industry
Certainly, the self storage industry has benefited from adding computers and the internet to their business operations over the last twenty years. The ability to store and transmit data about self storage tenants, the ease of managing financial transactions and the use of social media to engage greater marketing have certainly affected how facility operators conduct their business and have enhanced their bottom line profitability.
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| Categories: Legal, Insurance, Operations | View Count: (4509)
Is Automation Right for Your Self Storage Facility?
In this tough economic climate, automated and high-tech facilities are gaining ground on traditional mom and pop operations. Storage customers expect self-service convenience, climate controlled units, and a fortress protecting their items from the dangers of the outside world. But those amenities don’t come cheap: automated facility owners can charge a premium rate for ultra-modern storage technology and high-security upgrades.
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| Categories: Operations, Vendor Spotlight | View Count: (5568)
Meal Breaks: Washington Supreme Court Places New Burden on Employers
Not all states require that employees who work more than a set number of hours to be given an unpaid meal break. In states that do require meal breaks litigation against employers is common.
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| Categories: Legal, Operations, Legislative / Regulatory | View Count: (3759)
05

Green Incentives Taking Root

posted on
Green Incentives Taking Root
Red Way Self-Storage in Redmond, Washington has a design feature that makes it unique among self-storage facilities in the U.S. But its creation came about in an unusual way. When local real estate firm, Nelson Legacy Group, decided to build a 578-unit storage facility, it discovered that the City of Redmond offered some very interesting “green” incentives.
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| Categories: Construction | View Count: (4559)
27

Is Your Storage Business Ranking Well?

posted on
Is Your Storage Business Ranking Well?
We don’t have to tell you how intensely competitive the self storage market is, especially when it comes down to the local level. If your storage facility is in a larger city, you’re competing against dozens of other storage facilities for top billing in the SERPs (Search Engine Results Pages).
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| Categories: Marketing | View Count: (7023)
21

The Four D's

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The Four D's
Most of us are familiar with The Four D’s, the long-running mnemonic device that explains the drivers of self-storage demand. For those unfamiliar, The Four D’s are death, divorce, dislocation…
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| Categories: Industry Data | View Count: (17239)
02

PPC Basics for The Self Storage Industry

posted on
PPC Basics for The Self Storage Industry
Have you heard of pay per click (PPC) search engine marketing (SEM)? This digital marketing channel is perfect for large and small self storage operators alike. Learn how to leverage PPC to drive more leads for your self storage business.
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| Categories: Marketing | View Count: (7485)
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